Digital Producer

Nexstar Media; Sioux Falls (SD); On-site; USD 42,000 - 66,000; Full time

Job summary

Nexstar Media's Sioux Falls operation seeks a Digital Producer to lead the shift to a multi-platform newsroom, train staff, and create original content beyond on-air needs.

The role emphasizes social media strategy, editorial integrity, and producing content for web and broadcast while coordinating digital campaigns and audience engagement.

Qualifications

• Degree in journalism or related field.
• Experience in daily newspaper or news site preferred.
• Live web samples or print pages preferred.
• Proficiency in Associated Press style.
• HTML/CSS knowledge is a plus.
• Team-oriented and open to feedback.

Responsibilities

• Lead strategy for station content across platforms.
• Shoot and edit content for on-air and digital.
• Write stories for the web and digital platforms.
• Research background information for accuracy.
• Pitch on-brand and trending stories in meetings.
• Ensure content meets journalistic standards.

Skills

Social media

Editorial judgment

Storytelling

Research

Education

Journalism degree

Newsroom experience

Tools

Photoshop

Dreamweaver

HTML

CSS

Flash

Job description

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback