Digital PR Specialist

Lumenalta; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

High-visibility platform

Mentorship culture

Shape market presence

Competitive compensation

Job summary

Lumenalta is seeking a Digital PR Specialist to elevate the company's voice on enterprise data and AI. You will secure media coverage, position executives as expert sources, and create data‑driven stories that earn backlinks and boost visibility in search and AI results.

In this hands‑on role, you will find compelling narratives from client work, pitch effectively, and demonstrate measurable impact on pipeline and priority accounts. A strong portfolio and 3–5 years in digital PR are preferred.

Qualifications

• 3 to 5 years in digital PR or media relations, in‑house or at an agency.
• Portfolio of earned placements in respected trade or business outlets, ideally B2B technology.
• Strong news judgment and the ability to find stories in data and client work.
• Clear, concise writing for pitches, press materials and executive commentary.
• Working knowledge of SEO and link earning, including domain authority and search visibility.
• Experience with media databases and monitoring tools such as Muck Rack or Cision.

Responsibilities

• Build and maintain targeted media lists across AI, data, and enterprise tech outlets.
• Pitch executives and specialists as expert sources through outreach and expert sourcing platforms.
• Develop relationships with journalists, editors, podcast hosts, and analysts.
• Shape timely points of view and commentary with executives and SMEs.
• Plan data‑driven campaigns from concept through outreach and reporting.
• Earn high‑authority backlinks in partnership with an SEO agency.
• Track placements, backlinks, share of voice and AI search citations monthly.

Skills

News judgment

Story finding

Concise writing

Media relations

SEO basics

Media databases

Tools

Muck Rack

Cision

Job description

About Lumenalta

Lumenalta is a modern professional services firm that partners with high-impact organizations to deliver transformative, data-driven, and AI-powered solutions. Backed by top-tier leadership and an exceptional track record of execution, we help clients move from insight to action—faster and smarter.

Position Overview

The Digital PR Specialist builds Lumenalta's reputation as a leading voice on enterprise data and AI. You'll earn media coverage, place our executives as expert sources, and create data-driven stories that win high-authority backlinks and strengthen how Lumenalta shows up in search and AI assistants. This is a hands‑on role for someone who can find a story, pitch it well, and show its impact on the business.

Key Responsibilities

Media relations and thought leadership

• Build and maintain targeted media lists across AI and data trade press, enterprise technology outlets and business media.
• Pitch Lumenalta executives and specialists as expert sources through direct outreach and expert-sourcing platforms.
• Develop relationships with journalists, editors, podcast hosts and analysts covering data and AI.
• Work with executives and subject‑matter experts to shape timely points of view and commentary.
• Support partner announcements and co‑marketing news with our platform partners.

Digital PR campaigns and link earning

• Plan and run data‑driven campaigns using insight from our client work, from concept through outreach and reporting.
• Earn high‑authority backlinks through campaign assets and outreach, in partnership with our SEO agency.
• Run reactive PR, spotting news moments where Lumenalta has a credible, useful point of view.

Strategy and measurement

• Build a quarterly digital PR plan aligned to Lumenalta's brand narrative and marketing priorities.
• Track and report results monthly: placements, backlinks, share of voice and AI search citations.
• Connect PR activity to business outcomes, including influence on pipeline and priority accounts.

How we'll measure success

First 90 days

• Target media list and journalist relationships established for priority topics.
• Regular expert commentary placements secured for Lumenalta executives.
• First data‑driven campaign planned and in market.
• Reporting dashboard live.

First year

• Consistent earned coverage, including tier‑1 trade and business outlets each quarter.
• Growth in high‑authority sites linking to lumenalta.com.
• Rising share of voice against peers in priority topics.
• Increasing citations of Lumenalta in AI search results for priority topics.

Qualifications

• 3 to 5 years in digital PR or media relations, in‑house or at an agency.
• A portfolio of earned placements in respected trade or business outlets, ideally in B2B technology.
• Strong news judgment and the ability to find stories in data and client work.
• Clear, concise writing for pitches, press materials and executive commentary.
• Working knowledge of SEO and link earning, including domain authority and how coverage drives search visibility.
• Experience with media databases and monitoring tools such as Muck Rack or Cision.

Preferred

• Existing relationships with journalists covering enterprise technology, data or AI.
• Experience placing executives in podcasts, bylines and speaking opportunities.
• Familiarity with generative engine optimization and how earned media shapes AI search answers.
• Experience in one or more of our priority industries.

What We Offer

• A high‑visibility platform with exposure to executive leadership and major client opportunities.
• A culture of mentorship, excellence, and innovation.
• The opportunity to shape how a fast‑growing firm shows up in the market.
• Competitive compensation and benefits.

Location

This is a fully remote position; however, candidates must be based in regions that align with the Pacific, Central or Eastern U.S. time zones to ensure effective collaboration with client and team schedules.

Application Deadline

Applications will be accepted until October 25th, 2026. Candidates can expect feedback by November 2nd, 2026.