Digital PR Specialist

Reboot Online Marketing Ltd.; United States; Remote; USD 46,000 - 73,000; Full time

Job summary

Reboot Online Marketing Ltd. is seeking a results-driven Digital PR Specialist to join our award-winning SEO agency. You will lead on planning and executing DPR campaigns, crafting data-led releases, and building media lists to secure high-quality links.

Based in the UK and working with a fully remote team (4-day week), you’ll use Ahrefs for analysis, monitor trends, and mentor executives while driving measurable SEO growth for clients.

Qualifications

• Native-level English writer with proven DPR experience.
• Strong portfolio of link placements and journalist outreach.
• Comfort with data-led storytelling for media and SEO impact.

Responsibilities

• Lead on the planning and execution of Digital PR campaigns - from concept through to coverage
• Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies
• Write data-led press releases and story angles tailored to journalists
• Build and manage custom media lists using platforms like Muck Rack and Buzzstream
• Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats
• Monitor relevant news trends and jump on reactive opportunities
• Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert
• Mentor Executives on delivery best practices and lead occasional skills workshops
• Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

Skills

English

Digital PR

Ahrefs

Writing skills

Communication

Campaign planning

Tools

Ahrefs

Muck Rack

Buzzstream

Job description

You’ll lead on strategic campaign execution, drive media engagement, and be the go-to specialist when it comes to combining creative ideas with smart, SEO-led thinking.

As a Digital PR Specialist, you’ll manage the daily strategy and execution of PR campaigns that connect with journalists - and with Google. From link intersection and keyword analysis to ideation, media outreach, and reporting, this is a practical role where you’ll play a crucial part in delivering results, resolving issues, and defining what excellence looks like in DPR.

• Lead on the planning and execution of Digital PR campaigns - from concept through to coverage

• Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies

• Write data-led press releases and story angles tailored to journalists

• Build and manage custom media lists using platforms like Muck Rack and Buzzstream

• Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats

• Monitor relevant news trends and jump on reactive opportunities

• Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert

• Mentor Executives on delivery best practices and lead occasional skills workshops

• Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

• Native-level Englishspeaker

• Proven Digital PR experience, with a strong portfolio of link placements

• Confident using Ahrefs to shape DPR SEO strategy and report on impact

• Excellent writing and communication skills (internal and external)

• Highly organised, proactive, and solution-focused - you spot challenges early and act fast

• Passionate about news, media and SEO - you get the buzz of a campaign landing

• A natural collaborator - you enjoy bringing others with you and helping them grow

• Worked on international markets or campaigns previously

• Based in the UK

We’re looking for results-driven Digital PR Specialists to join our award-winning SEO agency, Reboot Online.

You’ll be joining a high-performing, fully remote team (with a 4-day week, yes really!) and collaborating with Managers and Executives to deliver PR campaigns that don’t just grab attention - they earn high-quality links, drive SEO performance, and deliver results clients can see.