Digital PR Contractor

Market My Market; El Paso (TX); Remote; USD 67,000 - 72,000; Part time

Job summary

Market My Market is hiring a Digital PR Contractor to own end-to-end media outreach for legal, medical, and dental clients. You’ll build targeted lists, craft pitches, and secure coverage, reporting to the Director of PR.

This is a remote contractor role with potential to grow into full-time based on performance and growth. Expect daily outreach, angle development, and collaboration with the content team to align campaigns with client goals.

Qualifications

• 3–5 years in PR or digital PR with hands-on outreach.
• Proven placements and ability to articulate angles.
• Strong writing and ability to manage multiple campaigns under deadline.
• Comfortable with remote work.

Responsibilities

• Campaign Execution: Run PR campaigns from brief through outreach, follow‑up, and results.
• Media Relationships & Outreach: Build relationships with reporters and editors, track reporter preferences.
• Pitch Writing & Storytelling: Write pitches tailored to outlet, angle, and moment.
• Reactive Media: Monitor news for opportunities and pitch reporters quickly.
• Source Requests: Respond to journalist source requests on platforms.
• Thought Leadership & Expert Positioning: Identify angles and brief content team.
• Data‑Led Campaigns: Source datasets and shape angles around numbers.
• Media List Building & Targeting: Build media lists and sharpen targeting.
• Reporting: Track coverage, links, outreach performance, and insights.
• Competitive Intelligence: Monitor competitor media coverage and gaps.
• Collaboration: Work with content, Client Experience, and PR leadership.

Skills

PR experience

Media relations

Writing skills

Time management

Tools

Qwoted

Muck Rack

JournoFinder

Job description

About Market My Market

Market My Market is a fast-growing digital marketing agency delivering customized, full-service marketing campaigns that bring companies to life online.

We pride ourselves in delivering measurable results that directly impact our clients' businesses.

Our target markets include single event legal, specialty medical, and dental clients located across the country who are looking to grow their presence in their local markets.

Our Growth Story: In just 4 years, Market My Market has experienced remarkable growth, expanding from 40 clients to more than 300 clients. This rapid expansion reflects our commitment to excellence and the trust our clients place in our services.

About the Role

As a Digital PR Contractor at Market My Market, you'll own media outreach end to end for a portfolio of legal, specialty medical, and dental clients — finding the story, building the list, writing the pitch, and landing the coverage. You'll report to the Director of PR and work alongside our Digital PR team to secure placements, links, and expert positioning in the publications our clients' future clients actually read. This is a contractor position with a potential opportunity to grow into a full-time position depending on performance and company growth.

A week in this role looks like scanning the news cycle for opportunities in your clients' practice areas, building a targeted media list on the spot for a story that broke yesterday, running daily outreach through Qwoted and direct journalist relationships, shaping the angle on a client's expert commentary and briefing the content team on how to write it, and following up on the pitch you sent Tuesday that hasn't gotten a reply yet.

This is a hands‑on execution role with real ownership of client relationships and results.

Career Growth Opportunities

Digital PR is one of Market My Market's fastest-growing service lines, expanding across our client roster as firms compete for authority in both search and AI-generated answers. As the team grows, we're creating clear advancement paths into senior and management roles. We believe in promoting from within and providing our team members with the resources and mentorship needed to grow their careers alongside our company.

Key Responsibilities

• Campaign Execution: Run PR campaigns from brief through outreach, follow‑up, and results, managing daily tasks, timelines, and deliverables across multiple clients
• Media Relationships & Outreach: Build and maintain real relationships with reporters and editors, lead proactive outreach and disciplined follow‑up, and track reporter preferences, beats, and engagement history so every next pitch lands warmer
• Pitch Writing & Storytelling: Write pitches reporters actually open — tailored to the outlet, the angle, and the moment — across both proactive campaigns and reactive news opportunities
• Reactive Media: Monitor the news cycle for opportunities relevant to our clients' practice areas and move quickly when one hits, pitching reporters directly with a timely angle
• Source Requests: Respond daily to journalist source requests on Qwoted, Source of Sources, and similar platforms, matching the right client expert to the right query
• Thought Leadership & Expert Positioning: Identify the angles that position clients as credible sources, define how their expertise should be framed for each opportunity, and brief the content team so the commentary lands the way the outlet needs it
• Data‑Led Campaigns: Support campaign development by sourcing datasets, shaping angles, and writing the story around the numbers
• Media List Building & Targeting: Build and refine media lists using Muck Rack, JournoFinder, and manual research, sharpening targeting over time to lift response rates
• Reporting: Track coverage, links, and outreach performance, and report clearly on what's working and what isn't
• Competitive Intelligence: Monitor competitor media coverage, link acquisition, and authority gaps to find where our clients can differentiate and win
• Collaboration: Work closely with content, Client Experience, and PR leadership to keep campaigns moving and aligned to client goals

Requirements

• 3–5 years in PR, digital PR, media relations, or journalism, with hands‑on outreach experience.
• Proven placements you can point to. You should be able to walk us through a specific piece of coverage you landed, what the angle was, and why the reporter said yes.
• You generate the angles, not just execute them. Given a client and a news cycle, you come back with three ideas worth pitching — not a request for direction.
• Strong, fast writing. You can turn a complex topic into three sentences that make a reporter care.
• Ability to manage multiple campaigns and client portfolios simultaneously without dropping threads
• Comfortable with volume and deadlines in a fast‑paced environment
• Organized, proactive, and detail‑oriented, with the discipline to work remotely
• Excellent verbal and written communication skills

Preferred Qualifications

• Experience with legal, dental, medical, or other regulated professional services clients
• Familiarity with SEO fundamentals and how earned links and citations affect search and AI visibility

Location

This position is fully remote and we are only hiring candidates located in the following states: Alabama, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, North Carolina, New Jersey, Nevada, New York, Maryland, South Carolina, Texas, Washington, Virginia

Compensation & Benefits

$33.50 per hour, 40 hours per week. Remote work opportunity

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

Our Core Values

• Do What You Say
• Be Honest and Transparent
• Proactive, Not Reactive
• Be Thought‑Leading
• Instill Trust Through Consistent Accountability
• Always Do Better, Always Be Better
• Do the Right Thing for Clients and MMM

Market My Market is an equal opportunity employer and does not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.