Digital Platforms Coordinator

Aquent (United States); New York (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Aquent is seeking a Digital Coordinator to report to the Director, Digital Innovations, and lead the development and execution of a best-in-class mobile app experience, plus the localization of digital services across countries and support for website enhancements across American PPD brands.

Collaborate with marketing stakeholders, agencies, and global partners to define roadmaps, lead development (Amplience) and localization, and ensure timely delivery with QA and analytics-driven decisions.

Qualifications

• BA/BS in Marketing, Communications, or Business Management.
• 2+ years in digital marketing (beauty experience not required).
• Strong interactive track record in digital disciplines: brand website, UX, campaigns, analytics.

Responsibilities

• Lead day-to-day mobile app activities including localization, content updates, QA, and ticket management.
• Manage website enhancement roadmap and bug fixes for seamless feature rollout across markets.
• Support AMER, EMEA and SAPMENA in service localization and activation.
• Oversee planning and development of app/website, ensuring cross-functional deliverables meet deadlines.
• Develop insights from analytics tools and drive action based on performance for apps, websites, and services.
• Create and manage detailed project plans with milestones, dependencies, and resources.

Skills

Digital project management

Marketing brief development

App/Website management

Analytics

Cross-functional collaboration

UX understanding

Presentation skills

Education

BA/BS in Marketing, Communications, or Business Management

2+ years in digital marketing

Cosmetics/beauty background preferred

Tools

Sitecore

Amplience

ServiceNow

Google Analytics

Content management systems

Job description

This role reports directly into the Director, Digital Innovations, will be responsible for spearheading the development and execution of a best-in-class mobile app experience, the launch/localization of digital services across countries and supporting the websites enhancement and roadmap across all American PPD brands.

The Digital Coordinator will work with their manager, along with multiple marketing stakeholders/ agencies/ global partners to help define the mobile app enhancement and content roadmap, lead development (Amplience) and localization of digital services and support website enhancements, bugs, and website technical support (Sitecore). The successful candidate will be responsible for maintaining and supporting their manager in the planning of the evolution of the website, mobile app and service activation across all American PPD brands.

Responsibilities include:

• Point person for day-to-day mobile app activities including localization, content update, QA and ticket management.
• Manage website enhancement roadmap and bug fixes to ensure seamless feature rollout to markets.
• Support markets in AMER, EMEA and SAPMENA in service localization and activation.
• Manage mobile app enhancement and service localization roadmap.
• Oversee the planning and development of app/website and ensure all cross-functional deliverables are met in accordance with assigned deadlines.
• Develop insights from analytic tools and take decisive action on app, website and services based on performance.
• Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects.
• Work closely with marketing to develop clear and solid digital briefs related to new app enhancement and content planning/production.
• Work with global/agency counterparts to establish best practices.

Qualifications:

• Candidate must have a proven track record in digital project management (including large-scale projects)
• Strong marketing brief and business requirement development
• Solid understanding on app and/or website management
• Experience with Sitecore, Amplience, ServiceNow and Google Analytics
• Must have experience in creative development
• Digital: from business requirements to wireframes (including UX) to QA testing
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Excellent teamwork skills
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Technical familiarity and experience with back end technologies and content management systems
• Analytical skills are a must with strong data-mining and in-depth database segmentation experience preferred
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment
• Must possess excellent creative, organizational, verbal and written communication skills

Education/Experience:

• BA / BS in Marketing, Communications, Business Management.
• Minimum 2 years in digital marketing (beauty experience not required)
• Strong and proven interactive track record/performance. Proven expertise in key digital disciplines/platforms including: brand website creative and technical development, user experience expertise, integrated marketing campaigns, user generated content, and analytics
• Background/interest in cosmetics/beauty/fashion fields preferred