Digital Platforms and AI Marketing Transformation, Vice President

Citi; New York (NY); On-site; USD 99,269 - 148,904; Full time

Job summary

Citi is looking for a Vice President for Digital Platforms and AI Marketing Transformation in New York. This person will drive the AI transformation roadmap, implement innovative marketing solutions, and ensure best practices are adhered to across digital platforms.

The ideal candidate has a strong background in digital marketing, AI tools, and project management, with the ability to analyze data and craft strategic insights. A bachelor's degree is required, with a master's preferred. A hybrid work model is offered along with a competitive salary.

Qualifications

• Experience in digital marketing or digital platform management.
• Deep knowledge of AI's application in marketing.
• Understanding of architecture for public-facing websites.

Responsibilities

• Execute the Vertical AI transformation roadmap.
• Evaluate critical Marketing AI tools.
• Design and manage strategic Proof of Concept projects.

Skills

Digital marketing

Marketing technology

AI application in marketing

Project management

Collaboration

Education

Bachelor’s degree

Master’s degree

Tools

Enterprise-level Content Management Systems (CMS)

AI-powered marketing tools

Job description

Job Title

Digital Platforms and AI Marketing Transformation, Vice President

Overview

Discover your future at Citi. Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Details

• Job Req Id: 26960763
• Location(s): Dublin, Leinster, Ireland
• Job Type: Hybrid
• Posted: May 07, 2026

Job Overview

Reporting to the head of Digital Platforms & Transformation on the Brand, Innovation, and Content team, the successful candidate will be a hands-on expert responsible for both driving our Vertical AI transformation and establishing foundational best practices for our public-owned marketing sites. This role is perfect for a forward-thinking marketer who is passionate about leveraging cutting-edge AI to create business value while also building and maintaining a world-class, stable, and scalable digital infrastructure.

Responsibilities

• Actively contribute to and execute the Vertical AI transformation roadmap, taking ownership of key workstreams and projects.
• Identify, research, and evaluate critical vertical Marketing AI tools and platforms. Conduct in-depth analysis to determine the best solutions for the group, spanning custom-built agents, large platform integrations, and emerging technologies.
• Design, manage, and execute strategic Proof of Concept (POC) projects to test and validate the business case for new AI-powered marketing capabilities.
• Drive the hands-on implementation and optimization of AI tools. This includes configuring marketing agents, partnering with technology to integrate solutions, and fine-tuning performance to maximize impact.
• Develop and manage frameworks to measure the performance and ROI of AI initiatives. Analyze results, generate actionable insights, and create reports for stakeholders.
• Define, document, and implement foundational best practices for our public-facing, marketing-owned sites, focusing on performance, SEO, accessibility, security, and scalability.
• Act as a subject matter expert and steward for our digital platforms, including the upcoming Adobe Experience Manager (AEM) replatforming. Ensure all development and content activities adhere to established standards.
• Proactively monitor site health and performance, identify areas for improvement, and work with cross-functional teams (Technology, Content, Design) to implement enhancements.
• Provide expert support and contribute directly to the AEM replatforming project, ensuring best practices are embedded from the start.

Qualifications

• Experience in a role focused on digital marketing, marketing technology, or digital platform management.
• Demonstrable experience with or deep knowledge of AI's application in marketing (e.g., Generative AI, personalization engines, predictive analytics).
• Hands-on experience with marketing automation, analytics, or AI-powered marketing tools is highly desirable.
• Strong understanding of the architecture and infrastructure of modern public-facing websites.
• Hands-on experience with enterprise-level Content Management Systems (CMS).
• Solid understanding of web best practices, including technical SEO, performance optimization, and security.
• Proven ability to think strategically, analyze complex problems, and use data to make informed decisions and measure business impact.
• A proactive, self-starter with excellent project management skills and a track record of successfully delivering digital projects and initiatives.
• A strong collaborator with excellent communication skills, capable of working effectively with technical and non-technical teams to drive results.

Education

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Primary Location Full Time Salary Range

€85,600.00 - €128,400.00

Quality & Compliance

We use automated processing and AI for legitimate business purposes to identify candidate skills and align them with job openings. All hiring decisions are conducted by individuals. Our automated processing and AI do not involve autonomous decision-making. Citi is an equal opportunity employer and provides accommodations for applicants with disabilities as needed.