Digital Performance Marketing Manager - Las Vegas Shows

Socket.dev; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Cirque du Soleil Entertainment Group in Las Vegas is seeking a Digital Marketing Manager to lead the digital strategy for resident shows. You will develop and optimize performance marketing campaigns across paid search, paid social, and programmatic channels to drive ticket sales and audience growth.

Collaborating with analytics, CRM, agencies and show marketing teams, you will analyze data, test creative and messaging, and ensure campaigns align with revenue objectives and brand health.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• Minimum 5 years of digital marketing and performance marketing experience.
• Experience driving revenue through digital channels and campaign optimization.
• Strong analytics and reporting capabilities with GA4, GTM and Looker Studio.

Responsibilities

• Lead digital marketing strategy for Cirque du Soleil resident shows in Las Vegas.
• Develop plans to support ticket sales, audience growth, and brand health.
• Partner with internal teams and agencies to optimize paid search, paid social, display, and programmatic campaigns.
• Own paid search strategies, bidding, keywords, audience targeting, and ROAS.
• Lead paid social across Meta, TikTok, YouTube with testing and optimization plans.
• Analyze campaigns, website and sales data to drive revenue and efficiency.

Skills

Paid search

Paid social

Analytics

A/B testing

Campaign optimization

Audience segmentation

Communications

Project management

Presentation skills

Excel / Office

Education

Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or related field

Tools

Google Analytics (GA4)

Google Tag Manager

Looker Studio

Microsoft Excel

PowerPoint

Job description

Cirque du Soleil Entertainment Group in Las Vegas is seeking a Digital Marketing Manager to lead the digital strategy for resident shows. You will develop and optimize performance marketing campaigns across paid search, paid social, and programmatic channels to drive ticket sales and audience growth.

Collaborating with analytics, CRM, agencies and show marketing teams, you will analyze data, test creative and messaging, and ensure campaigns align with revenue objectives and brand health.