Performance Marketing Lead — Resident Shows

Cirque du Soleil Entertainment Group; Las Vegas (NV); On-site; USD 95,000 - 140,000; Full time

Job summary

Cirque du Soleil Entertainment Group in Las Vegas seeks a Digital Marketing Manager for Resident Shows to lead the digital strategy, optimize performance campaigns, and drive ticket sales across paid search, paid social, and programmatic channels.

You will partner with CRM, Analytics, and Revenue Management to maximize ROI and deliver data-driven recommendations while scaling audience growth and brand health for a dynamic portfolio of shows.

Qualifications

• Bachelor's degree in marketing or a related field.
• 5+ years in digital, performance, or entertainment marketing.
• Demonstrated revenue impact from paid search and paid social.

Responsibilities

• Lead the digital marketing strategy for Cirque du Soleil Resident Shows in Las Vegas.
• Develop plans to support ticket sales, audience growth and brand health.
• Own paid search and continually optimize structure, bidding and ROAS.
• Lead paid social across Meta, TikTok, YouTube, and emerging channels.
• Analyze campaigns and site performance to drive revenue growth and efficiency.
• Collaborate with CRM, Analytics, and Revenue Management for integrated campaigns.
• Test creative, messaging, landing pages, and audience segmentation.
• Coordinate with agencies and platform partners for execution.
• Support annual marketing plans, budgets, forecasting and reporting.
• Present recommendations to senior leadership and partners.
• Identify innovative digital opportunities and AI-enabled optimizations.
• Communicate performance and insights to stakeholders regularly.

Skills

Paid search

Paid social

Analytics

Campaign optimization

Audience segmentation

GA4

Looker Studio

Campaign reporting

Education

Bachelor's degree in Marketing

Tools

Google Ads

Microsoft Ads

GA4

Tag Manager

Looker Studio

Excel

Job description

Cirque du Soleil Entertainment Group in Las Vegas seeks a Digital Marketing Manager for Resident Shows to lead the digital strategy, optimize performance campaigns, and drive ticket sales across paid search, paid social, and programmatic channels.

You will partner with CRM, Analytics, and Revenue Management to maximize ROI and deliver data-driven recommendations while scaling audience growth and brand health for a dynamic portfolio of shows.