Digital Performance Marketing Manager

SANY - Nutrition Group LLC; Jonesboro (AR); On-site; USD 65,000 - 90,000; Full time

Job summary

SANY Nutrition Group LLC is hiring a Digital Performance Marketing Manager for a full-time, on-site role based in Jonesboro, AR. The position drives plan, execution, and optimization of digital campaigns across channels, aiming to boost brand awareness, lead generation, and revenue growth.

Responsibilities include managing social media efforts, paid and organic campaigns, analytics, performance reporting, and collaboration with cross-functional teams to align initiatives with marketing and sales

Qualifications

• Minimum 3 years of digital marketing experience.
• Experience with campaign planning, execution, and optimization.
• Strong social media marketing skills across relevant platforms.
• Lead generation, funnel management, and nurturing tactics.
• Web analytics proficiency with Google Analytics.
• Experience with performance marketing and A/B testing.
• Strong analytical, communication, and reporting skills.
• FMCG or health-focused brand experience is a plus.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Manage social media marketing efforts and engage audiences.
• Monitor web analytics and adjust strategies based on performance data.
• Collaborate with cross-functional teams to align digital initiatives.
• Test new platforms and tactics; manage external agencies when needed.
• Create performance reports and derive actionable insights.

Skills

Digital Marketing

Campaign Planning

Campaign Execution

Campaign Optimization

Social Media Marketing

Lead Generation

Web Analytics

A/B Testing

Data Analysis

Communication

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Job description

SANY Nutrition Group LLC is a leading manufacturer of high-quality protein bars, functional snacks, chocolate products, and bakery items. We combine innovation, advanced manufacturing, and food science expertise to deliver premium products for private label and branded customers across North America. As we continue to grow, we are looking for dedicated professionals to join our team and help build a world-class manufacturing operation.

Role Description

The Digital Performance Marketing Manager is a full-time, on-site role based in Jonesboro, AR. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels to drive brand awareness, lead generation, and revenue growth. Daily activities include managing social media marketing efforts, overseeing paid and organic campaigns, monitoring web analytics, and adjusting strategies based on performance data. The role involves collaborating with internal teams to align digital initiatives with overall marketing and sales objectives, creating performance reports, and identifying opportunities to improve return on ad spend. The Digital Performance Marketing Manager will also test new platforms and tactics, manage external agencies or partners when needed, and ensure all campaigns reflect SANY’s brand positioning and regulatory requirements.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, including campaign planning, execution, and optimization.
• Minimum 3 years of experience.
• Candidates should possess Social Media Marketing skills for managing, growing, and engaging audiences across relevant platforms.
• Candidates should possess Lead Generation skills with experience in funnel management, conversion optimization, and nurturing tactics.
• Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and data-driven decision-making.
• Experience with performance marketing (e.g., paid search, paid social, display) and A/B testing is beneficial.
• Strong analytical, problem-solving, and reporting skills, with the ability to translate data into clear insights and actions.
• Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams.
• Prior experience in FMCG, nutrition, or health-focused brands, and familiarity with regulatory considerations, is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is an advantage.

SANY Nutrition Group LLC is an Equal Opportunity Employer. Qualified applicants receive consideration without regard to any status protected by applicable law.