Digital Partnerships, Content

Jobtailor; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

USA TODAY Store marketing is hiring to promote the homegrown book portfolio with integrated campaigns across social, email, events, and partner channels. You will coordinate with bookstores, distributors, and retailers to widen placement and visibility of titles.

The role requires 2–5 years in marketing or related fields, strong communication, and the ability to work cross-functionally. You’ll use AI tools to optimize content and performance in a fast-paced media environment.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 2-5 years of experience in marketing, sales, publishing, retail, or a related field.
• Experience managing multi-channel marketing campaigns (social, email, events, partnerships).
• Strong communication and relationship-building skills, with the ability to work cross-functionally.
• Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization.
• Experience or interest in media, publishing, or e-commerce environments.
• Ability to think creatively while driving toward revenue and performance goals.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Comfortable working in a fast-paced, evolving environment.
• Experience with advertising sales, sponsorships, or partner marketing is a plus.

Responsibilities

• Support the promotion and sales of USA TODAY's in-house book portfolio through integrated marketing campaigns
• Develop and execute marketing strategies across social media, email, events, and partner channels
• Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
• Plan and support event-based marketing opportunities, including launches, signings, and brand activations
• Identify and secure advertising and sponsorship placements within print book products
• Collaborate with editorial and design teams to align sales and marketing efforts with product development
• Build and maintain relationships with advertisers, partners, and vendors
• Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
• Track campaign performance and sales impact, providing insights and recommendations for optimization
• Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities

Skills

Multi-Channel Marketing Campaigns

Relationship Building

Campaign Performance Tracking

Advertising Sales Experience

Event-Based Marketing

Education

Bachelor's degree in Marketing / related field

Tools

AI Tools for Marketing

Social Media Platforms

Email Marketing Software

Event Management Tools

Analytics Tools

Job description

• Support the promotion and sales of USA TODAY's in-house book portfolio through integrated marketing campaigns
• Develop and execute marketing strategies across social media, email, events, and partner channels
• Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
• Plan and support event-based marketing opportunities, including launches, signings, and brand activations
• Identify and secure advertising and sponsorship placements within print book products
• Collaborate with editorial and design teams to align sales and marketing efforts with product development
• Build and maintain relationships with advertisers, partners, and vendors
• Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
• Track campaign performance and sales impact, providing insights and recommendations for optimization
• Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities

Requirements

• Bachelor's degree in marketing, communications, business, or a related field
• 2-5 years of experience in marketing, sales, publishing, retail, or a related field
• Experience managing multi-channel marketing campaigns (social, email, events, partnerships)
• Strong communication and relationship-building skills, with the ability to work cross-functionally
• Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization
• Experience or interest in media, publishing, or e-commerce environments
• Ability to think creatively while driving toward revenue and performance goals
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Comfortable working in a fast-paced, evolving environment
• Experience with advertising sales, sponsorships, or partner marketing is a plus

Core Competencies

Demonstrates expertise in developing and executing multi-channel marketing strategies, with a strong focus on relationship-building and campaign performance optimization. Proficient in leveraging AI tools for content and campaign management within the publishing and retail sectors.

Highest-signal resume keywords

• Multi-Channel Marketing Campaign Management
• Relationship Building
• Campaign Performance Tracking
• Advertising Sales Experience
• Event-Based Marketing

ATS Optimization Keywords

Hard Skills

• Marketing Strategy Development
• Campaign Execution
• Content Optimization
• Sales Impact Analysis
• Event Planning

Soft Skills

• Strong Communication
• Creative Thinking
• Highly Organized
• Detail-Oriented
• Cross-Functional Collaboration

Industry Keywords

• Publishing
• Retail Marketing
• E-Commerce
• Brand Activations
• Sponsorship Placements

Tools & Technologies

• AI Tools for Marketing
• Social Media Platforms
• Email Marketing Software
• Event Management Tools
• Analytics Tools