Digital Operations Manager
Frank Residences
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Benefits offered by this job
Job summary
The San Francisco Campus for Jewish Living is seeking a Digital Operations Manager to lead digital marketing platforms, website, email campaigns, marketing analytics, and digital campaigns. This role supports audience engagement, fundraising initiatives, occupancy growth, and organizational communications through data-driven digital strategies.
The ideal candidate is a highly organized, tech-savvy marketing professional who thrives in a fast-paced, collaborative environment, combining strong
Qualifications
- Bachelor’s degree or equivalent in a marketing-related field.
- Minimum five years of experience in digital marketing, digital operations, or a related field.
- Experience managing digital platforms, email automation, CRM, CMS, fundraising platforms, and event tools.
- Experience with WordPress, GA4, SharePoint or similar CMS.
- Strong ability to interpret data and develop actionable recommendations.
- Excellent project management, organizational, and communication skills.
- Experience in nonprofit/healthcare/senior living or related mission-driven work is a plus.
Responsibilities
- Develop, execute, and optimize email marketing campaigns with segmentation, automation, scheduling, and performance analysis.
- Build and maintain automated email journeys and nurture campaigns.
- Monitor email deliverability, maintain database hygiene, and ensure CAN-SPAM compliance.
- Collaborate with CRM and data stakeholders for audience segmentation and targeting.
- Manage day-to-day updates of the WordPress website and ensure content accuracy.
- Create website pages, landing pages, forms, and event registration with accessible UX.
- Conduct regular website content audits and coordinate updates.
- Monitor and analyze website, email, social media, fundraising, and digital marketing performance.
- Develop dashboards and reports to measure campaign effectiveness and inform decisions.
- Translate analytics into actionable recommendations to improve engagement and occupancy growth.
- Track social media metrics including engagement, impressions, CTR, and conversions.
- Develop, edit, and publish digital content across channels in line with branding.
- Coordinate digital marketing projects with cross-functional departments and external vendors.
- Serve as liaison with external website and intranet development partners.
- Support ongoing marketing initiatives.
Skills
Education
Tools
Job description
Nestled in San Francisco's Excelsior neighborhood on a nine-acre campus, the San Francisco Campus for Jewish Living (SFCJL) is the leading senior services organization in Northern California. Our continuum of care includes: the Frank Residences assisted living and memory care; the Jewish Home and Rehabilitation Center, offering long-term skilled nursing, short-term rehabilitation, an acute geriatric psychiatric unit for adults over the age of 65; and our Foundation.
Founded in 1871 and formerly known as the Jewish Home, our legacy grounds us as our vision propels us forward. Today, we've evolved to support more than 2,500 older adults each year through innovative, comprehensive programs rooted in the Jewish values of compassion, community, and excellence. We are equally proud of our inclusive culture, where 950 team members of diverse faiths and backgrounds work together in shared purpose.
- Competitive compensation and comprehensive benefits
- Meaningful work that positively impacts the lives of older adults every day
- Inclusive community, welcoming to all (you do not need to be Jewish to live or work here)
- Supportive, team-oriented environment
- Opportunities for professional growth and development
- Collaborative leadership focused on enhancing the employee experience
POSITION SUMMARY
The Digital Operations Manager (DOM) is responsible for managing and optimizing the organization's digital marketing platforms, website, email communications, marketing analytics, and digital campaigns. This role plays a critical part in supporting audience engagement, fundraising initiatives, occupancy growth, and organizational communications through data-driven digital strategies.
The ideal candidate is a highly organized, tech-savvy marketing professional who thrives in a fast-paced, collaborative environment. This individual combines strong technical expertise with project management, content development, and analytical skills while successfully managing multiple priorities and delivering high-quality digital experiences.
- Develop, execute, and optimize email marketing campaigns, including audience segmentation, list management, automation, scheduling, deployment, and performance analysis.
- Build and maintain automated email journeys and nurture campaigns to support marketing, fundraising, and engagement initiatives.
- Monitor email deliverability, maintain database hygiene, and ensure compliance with CAN-SPAM and applicable regulations.
- Collaborate with CRM and data stakeholders to maintain accurate audience segmentation and campaign targeting.
- Manage day-to-day updates and maintenance of the organization's WordPress website, ensuring content is accurate, current, and aligned with organizational priorities.
- Create and maintain website pages, landing pages, online forms, and event registration pages while following accessibility and user experience best practices.
- Conduct regular website content audits and coordinate updates with internal stakeholders.
- Monitor and analyze website, email, social media, fundraising and digital marketing performance using analytics platforms and reporting tools.
- Develop dashboards, reports, and performance summaries to measure campaign effectiveness and support strategic decision-making.
- Translate digital analytics into actionable recommendations that improve audience engagement, fundraising, occupancy growth, and marketing performance.
- Track and report on social media metrics, including engagement, impressions, click-through rates, audience growth, and conversions.
- Develop, edit, proofread, and publish digital content across websites, email campaigns, intranet, blogs, social media, and other digital communication channels.
- Ensure all digital content aligns with organizational branding, messaging, and communication standards.
- Coordinate digital marketing projects with cross-functional departments including Development, Clinical Services, Operations, Facilities, Dining Services, and Events.
- Serve as the primary liaison with external website and intranet development partners, managing project timelines, priorities, and deliverables.
- Support ongoing marketing initiatives.
To be considered for this position, applicants must submit:
- A current resume.
- A brief portfolio (PDF or link) highlighting relevant digital marketing, website management, email marketing, analytics, reporting, or digital communications projects.
Portfolios should include examples such as:
- Dashboards and performance reports.
- Website or landing page projects.
- Marketing automation workflows.
- Digital communication materials.
- Other work products demonstrating technical proficiency, creativity, and measurable results.
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field, or an equivalent combination of education and experience.
- Minimum of five years of experience in digital marketing, digital operations, marketing technology, or a related field.
- Demonstrated experience managing digital marketing platforms, email marketing automation, CRM systems, website content management systems (CMS), fundraising platforms, and event registration tools.
- Experience with WordPress, Google Analytics (GA4), SharePoint, or similar CMS platforms.
- Strong analytical skills with the ability to interpret performance data and develop actionable recommendations.
- Excellent project management, organizational, and time management skills with the ability to manage multiple priorities and deadlines.
- Strong written, verbal, and interpersonal communication skills.
- Experience with HTML/CSS, marketing automation platforms, Salesforce, Adobe Creative Suite, Canva, or related digital marketing tools is preferred.
- Experience working within nonprofit, healthcare, senior living, mission-driven, or Jewish community organizations is preferred.
- Ability to work independently while collaborating effectively with cross-functional teams and external vendors.
- Ability to sit, stand, and work at a computer for extended periods.
- Ability to use standard office equipment, including computers, monitors, and mobile devices.
- Ability to occasionally lift and carry materials weighing up to 25 pounds.
- Ability to travel occasionally for meetings, events, or organizational activities as needed.
- Ability to communicate effectively in person, virtually, and through written correspondence.
Full Benefits(Medical, Dental, & Vision), 403(b) Retirement Plan, Paid Time Off (PTO), Tuition Reimbursement, Commuter Benefits,Weekday Shuttle Services to and from Glen Park Station.
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