Digital Merchandising Manager

Meijer Inc.; Grand Rapids (MI); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Career growth opportunities

Job summary

Meijer Inc. in Grand Rapids, MI, is seeking a leadership professional for its Digital Shopping program.

You will lead Category Specialists, plan and execute marketing and digital merchandising strategies to drive online growth across merchandising segments. You will partner with Marketing, Merchandising, IT and Operations to develop service positioning, grow online channel sales, and deliver ROI-driven initiatives.

Qualifications

• Bachelor’s degree; MBA preferred.
• Experience leading digital marketing and merchandising initiatives.
• Ability to coordinate across Marketing, Merchandising, IT and Store Operations.

Responsibilities

• Define strategies and go-to-market plans to drive online growth for categories.
• Partner with marketing and merchandising leadership to align to business goals.
• Grow digital channel sales through customer acquisition and retention.
• Lead development of the digital shopping marketing strategy to support sales growth.
• Coordinate programs and guide implementation plans across teams.
• Analyze ROI and manage budget related to digital strategy.

Skills

Leadership

Marketing strategy

Digital merchandising

Team collaboration

Education

Bachelor’s degree

MBA preferred

Job description

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

Meijer Rewards

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

Leadership role which is part of Meijer’s Digital Shopping program, and is fundamental to its success and growth. Provides leadership to the Category Specialists assigned to the Digital Shopping area. As a team plans, develops and executes marketing & digital merchandising plans, promotion tactics, creative plans, innovation initiatives and other projects for Digital Shopping at Meijer.

What You’ll be Doing:

• Define strategies and go-to-market plans that drive online growth for categories spanning across all merchandising segments.
• Partner with marketing and merchandising leadership to align to business goals and key initiatives.
• Work with Marketing leadership to assess Digital Shopping strengths and opportunities to develop service positioning and key initiatives to drive further customer shopping adoption, convenience and satisfaction.
• Growing digital channel sales through customer acquisition and retention
• Lead the development of the marketing strategy for Digital Shopping to ensure strategies support business objectives and sales growth goals
• Coordinate all points of information relating to the strategy and initiatives. Gives direction to respective teams/individuals in the development of programs and tactics. Guides implementation plan that support the strategies developed.
• Review, analyze and drive new ideas, concepts and innovation to create a simple, personalized and truly engaging, differentiated digital shopping experience for our customer.
• Communicate with a wide variety of people at every level of the company to facilitate marketing & merchandising plans.
• Lead a team that fosters a collaborative environment and works closely with Merchandising, Marketing, Store Operations and Information Technology.
• Partner with Consumer Insights to identify customer, seasonal or business insights that are unique to the digital area and that can be leveraged to create relevant and motivating programs.
• Partner with Marketing Analytics to analyze programs for most effective ROI.
• Issue regular reports, hold meetings and follow through as needed to obtain and distribute information as necessary.
• Use Meijer customer database for direct marketing, segmentation and other targeted communications.
• Work with Merchandising, Marketing & Advertising and Operations to coordinate all planned events.
• Analyze marketing tactics and provide program cost projections.
• Budget planning and management of expenses related to the strategy and assure budget objectives are upheld.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications):

• Bachelor’s degree; MBA preferred.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

We opened our doors more than 85 years ago with the goal of helping people provide for themselves and their family. Today we’re a multi-billion dollar retailer with more than 70,000 employees across six states. Our Midwest geography includes corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 240 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin.

Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We are committed to treating all persons with dignity and respect. Meijer's policy is to not discriminate because of any applicant or team member's race, color, national origin, sex, sexual orientation, gender identity or expression, pregnancy, religion, age, physical or mental disability, uniformed service or veteran status, or any other lawfully-protected classification. If you have a disability and require a reasonable accommodation to complete any part of your application, please click here to submit your request. Submissions that are not seeking help to complete the application due to a disability will not be responded to.