Digital Content Specialist

Meijer; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Job summary

Meijer is seeking a Digital Content Specialist in Grand Rapids to lead online content strategy, enforce standards and analyze ecommerce data. You will work with buyers, merchandising ITS, digital ITS, marketing, and external partners to ensure brand consistency across Meijer’s online platform.

You will drive content initiatives, implement AI scoring using Power BI, and manage vendor relations while aligning with IT and imagery operations.

Qualifications

• Bachelor's degree in digital marketing, merchandising, ecommerce, information systems or related field.
• 2-5 years of experience in digital content, ecommerce or related areas.
• Knowledge of retail industry and ecommerce landscape.
• Basic understanding of SEO and content performance analysis.
• Ability to analyze reports and present insights to stakeholders.

Responsibilities

• Lead content strategy to maintain online brand equity and translate in-store experience online.
• Implement AI-driven content scorecards using Power BI and analytics.
• Manage digital content campaigns, reports, and eligibility with internal/external partners.
• Collaborate with vendors and Meijer IT, buyers, and marketing to resolve PIM issues.
• Develop imagery standards, track assets with the Meijer photo studio, and ensure GS1 compliance.

Skills

Excel

Analytics

Collaboration

Communication

Education

Bachelor's degree in relevant field

Tools

Microsoft 365

PIM (Product Information Manager)

Power BI

Nielsen IQ

1WorldSync

Salsify

Syndigo

Job description

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!

Meijer Rewards

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

The Digital Content Specialist leads the strategy, acquisition, and usage of digital content at Meijer. In this role, the Digital Content Specialist creates and enforces standards, maintains digital eligibility with internal and external stakeholders, and analyzes backend ecommerce data. This role works directly with buyers, merchandising ITS, digital ITS, marketing, ecommerce, photo agencies, paid media, and external vendor partners.

What You'll Be Doing

Systems Used

• Microsoft 365 (advanced Excel skills), Stibo PIM (Product Information Manager), Power BI, Nielsen IQ Label Insights, 1WorldSync, Salsify, Syndigo

Standards and Attribute Strategy

• Own and develop the overall content strategy to maintain Meijer's online brand equity and translate the in-store customer experience to an online platform
• Implement Artificial Intelligence for digital content scorecarding (using Power BI)

Digital Eligibility Campaigns and Reports

Vendor Relations

• Direct collaboration with vendors ranging from local businesses to Fortune 500 companies
• Troubleshoot vendor PIM issues and facilitate system training

IT Relations

• Develop features and bugs within the Agile Program Increment (PI) structure
• Digital Content Specialist is the bridge from vendor to Meijer IT

Imagery Standards and Operations

• Troubleshoot imagery metadata issues in PIM (e.g. pixels, DPI/PPI, image file format, aspect ratio, file size)
• Partner with the Meijer photo studio to track and upload imagery
• Understand industry-wide GS1 regulations

This job profile is not meant to be all-inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You'll Bring With You:

• Bachelor's degree in relevant field (digital marketing, merchandising, ecommerce, information systems, digital content creation, etc.)
• 2-5 years of experience in the above fields
• Knowledge of the retail industry and eCommerce
• Basic understanding of Search Engine Optimization (SEO)
• Ability to analyze reporting and provide insights
• Ability to collaborate with, and present to internal and external stakeholders (e.g. Meijer buying directors, influential vendor account managers and leadership)
• Passion to learn company systems, processes and tools, and identify opportunities of improvement
• Proactive and action-oriented
• Detail-oriented and organized
• Ability to meet production deadlines
• Strong interpersonal skills
• Excellent written and verbal communication skills
• Proficiency in the Microsoft Office Suite
• Basic understanding of intellectual property rights, compliance and enforcement

We opened our doors more than 90 years ago with the goal of helping people provide for themselves and their family. Today we're a multi-billion dollar retailer with more than 70,000 employees across six states. Our Midwest geography includes corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 270 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin. Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We are committed to treating all persons with dignity and respect. Meijer's policy is to not discriminate because of any applicant or team member's race, color, national origin, sex, sexual orientation, gender identity or expression, pregnancy, religion, age, physical or mental disability, uniformed service or veteran status, or any other lawfully-protected classification.