Digital Merchandiser (Hybrid)

Belk; Town of Charlotte (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Belk in the United States is seeking a Digital Merchandiser to drive the customer shopping experience through effective site merchandising strategies for the assigned family of business. The role focuses on optimizing product presentation, managing item setup, analyzing analytics, and collaborating with cross-functional teams to improve engagement and conversion.

You will work with digital managers to execute A/B tests, create category page content, and monitor KPIs to identify opportunities for

Qualifications

• Bachelor’s degree in related field.
• 2+ years of digital merchandising leadership experience.
• Experience operating in a fast-paced environment.

Responsibilities

• Develop and execute site merchandising improvements to boost revenue and conversion.
• Manage item setup workflow and ensure on-time site launches.
• Analyze customer behavior to optimize assortment and online experience.
• Collaborate with digital managers and cross-functional teams on testing and reporting.

Skills

Digital merchandising

Analytics

Cross-functional

User experience

Education

Bachelor's degree in related field

Job description

The Digital Merchandiser is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.

Essential Functions:

• Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.
• Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
• Assist with product onsite reporting and take action accordingly.
• Assist Digital Manager to provide weekly and as needed reporting on business status, risks, and opportunities.
• Assist Digital Manager to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
• Create and manage category page content/linking strategies.
• Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.
• Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
• Assist with customer service issues and questions.
• Assist Digital Merchandise Manager with executing and refining the strategy based on results of A/B tests.
• Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, vendors, and omni buying teams.
• Perform competitive analysis and analyzes customer behavior to assist Digital Manager in assortment opportunities and site optimization.
• Partners with Digital Manager to define proper taxonomy and attribution.
• Monitors site experience in partnership with analytics team and adjust based on customer engagement.

Education & Experience:

• Bachelor’s degree in related field
• 2+ years of digital merchandising leadership experience
• Experience operating successfully in a fast-paced, changing environment

Knowledge / Skills Requirements:

• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software Proficiency in Microsoft office, outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of appropriate technology platforms and retail systems
• Understanding of web site information architecture, taxonomies and site mapping.