Digital Merchandiser - E-Commerce & Analytics

Tractor Supply Company; Brentwood (TN); On-site; USD 65,000 - 85,000; Full time

Job summary

Tractor Supply Company is seeking a Merchandiser to build and optimize product pages and content on our e-commerce site. You will work with buying, planning, marketing, content, and UX teams to implement merchandising strategies and track performance.

The role emphasizes data-driven decision making, cross-functional collaboration, and delivering timely site improvements to enhance the customer shopping experience.

Qualifications

• 3+ years’ experience in e-commerce merchandising or web analytics.
• Bachelor's degree; any combination of education and experience considered.
• Professional Certifications: None.

Responsibilities

• Review and execute e-commerce merchandising goals and strategies to achieve sales and gross margin goals.
• Maintain awareness of business context including customer intent, pricing, site performance, and user experience.
• Leverage web analytics to understand site performance and customer interactions to identify opportunities and risks.
• Collaborate with Merchandising and Digital Marketing to optimize assortments and promotions.
• Manage product catalog data including images, copy, attributes and taxonomy.
• Maintain site content calendars with e-commerce merchants and Digital Marketing.
• Provide regular site performance reporting to Merchandising, Marketing and Site Operations.

Skills

E-commerce merchandising

Web analytics

Content management systems

Education

Bachelor's degree

Tools

IBM WebSphere Commerce

IBM Digital Analytics

HTML

Job description

Tractor Supply Company is seeking a Merchandiser to build and optimize product pages and content on our e-commerce site. You will work with buying, planning, marketing, content, and UX teams to implement merchandising strategies and track performance.

The role emphasizes data-driven decision making, cross-functional collaboration, and delivering timely site improvements to enhance the customer shopping experience.