Digital Media Strategist & Buyer – Data-Driven Campaigns

Riester-Sonoran-LL; Phoenix (AZ); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Dog-friendly offices

401(k) and PTO

Job summary

Riester is a Phoenix-based, award-winning independent advertising agency with over 35 years of storytelling expertise. We seek a Planner & Buyer to lead digital media strategy, buying, and analytics for integrated campaigns across multiple channels.

You will negotiate buys, manage campaigns, and deliver performance insights for clients while collaborating with internal teams. The role emphasizes ownership, data-driven decision making, and strong client relationships.

Qualifications

• Experience in media planning and execution across digital channels.
• Ability to translate client objectives into strategic media recommendations and KPIs.
• Strong negotiation, budgeting, and campaign optimization skills.

Responsibilities

• Develop and execute integrated media strategies across digital channels (paid search, paid social, connected TV, streaming audio, video, display, programmatic).
• Plan, launch, manage and optimize paid digital campaigns across Google Ads, Meta, LinkedIn, TikTok, and DSPs.
• Negotiate media buys, manage vendor relationships, and monitor budgets and pacing.
• Create client-facing reports and dashboards using GA4 and Looker Studio; provide actionable optimization recommendations.
• Collaborate with account management, strategy, and analytics teams to support campaigns and client objectives.

Skills

Media planning

Digital campaign management

Vendor relations

Analytical skills

Audience targeting

Education

Bachelor's degree in Advertising, Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads Manager

Programmatic DSPs

Google Looker Studio

GA4

Job description

Riester is a Phoenix-based, award-winning independent advertising agency with over 35 years of storytelling expertise. We seek a Planner & Buyer to lead digital media strategy, buying, and analytics for integrated campaigns across multiple channels.

You will negotiate buys, manage campaigns, and deliver performance insights for clients while collaborating with internal teams. The role emphasizes ownership, data-driven decision making, and strong client relationships.