Digital & Media Strategist

Louisville Presbyterian Theological Seminary; Louisville (KY); On-site; USD 70,000 - 100,000; Full time

Job summary

The Louisville Institute's Digital & Media Strategist will lead public voice and digital presence at LI, a grant initiative housed at Louisville Presbyterian Theological Seminary. The role shapes creative marketing strategies to boost engagement, expand brand awareness, and clearly convey mission and impact across diverse audiences.

Collaborating with the VP for Communications & Brand Management, the DMS will oversee social media content, monitor engagement analytics, and coordinate with LI

Job description

Position Summary

The Digital & Media Strategist (DMS) plays a key leadership role in helping shape and execute the public voice and digital presence of the Louisville Institute (LI), an LEI-funded grant initiative at Louisville Presbyterian Theological Seminary (LPTS). This position manages and is responsible for developing and implementing creative marketing strategies to increase engagement, enhance brand awareness, and ensure the organization’s mission and impact are conveyed to diverse audiences. In addition, this role manages social media content, tracks engagement analytics, collaborates with various LI constituencies, and alignment with LPTS to amplify storytelling and promotional efforts.

Position Summary

The Digital & Media Strategist (DMS) plays a key leadership role in helping shape and execute the public voice and digital presence of the Louisville Institute (LI), an LEI-funded grant initiative at Louisville Presbyterian Theological Seminary (LPTS). This position manages and is responsible for developing and implementing creative marketing strategies to increase engagement, enhance brand awareness, and ensure the organization’s mission and impact are conveyed to diverse audiences. In addition, this role manages social media content, tracks engagement analytics, collaborates with various LI constituencies, and alignment with LPTS to amplify storytelling and promotional efforts.

As capacity allows, and in collaboration with the VP for Communications & Brand Management, this position may also support and manage communication-related needs for Louisville Seminary and other grant-funded programs.