Digital Media Specialist

INTERNATIONAL BANK OF COMMERCE; Laredo (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical plan

Employer-paid life insurance

401(k) and profit-sharing program

Sick leave, vacation, paid holidays

Job summary

INTERNATIONAL BANK OF COMMERCE in Laredo, Texas is seeking a Digital Marketing Specialist to plan and execute digital marketing strategies that drive brand awareness online. You will develop online presence and manage advertising budgets, ensuring effective communication.

The ideal candidate should have a Bachelor’s degree in a relevant field and at least 2 years of experience in digital marketing or a related area. Benefits include a medical plan, life insurance, and a 401(k) program.

Qualifications

• 2 years of experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.
• Professional portfolio expected at interview.

Responsibilities

• Plan and execute digital marketing communication strategies.
• Develop the brand’s online presence and identity.
• Define budget recommendations for digital and online advertising.
• Manage online ad expenditures with reporting and performance analysis.

Skills

Creative design and illustration

Proficiency in spoken and written English

Proofreading and editing

Website and Facebook page optimization

Search engine optimization

Active listening and critical thinking

Education

Bachelor’s degree in Communication, Marketing, Advertising, Journalism, or related field

Tools

Microsoft Suite

Adobe Suite

Google Analytics

Job description

Job Summary

The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.

Responsibilities

• Plan and execute digital marketing communication strategies that align with the brand’s business objectives.
• Develop the brand’s online presence and identity.
• Develop social media strategy including competitive analysis, guidelines, and best practices.
• Define budget recommendations for digital and online advertising.
• Provide metrics to measure success of campaigns.
• Manage online ad expenditures with reporting and performance analysis.
• Coordinate research including surveys and focus groups.

Skills

• Creative design and illustration.
• Proficiency in spoken and written English.
• Proofreading and editing, writing copy for advertisements.
• Website and Facebook page optimization for maximum conversions.
• Search engine optimization.
• Active listening and critical thinking.

Qualifications

• Bachelor’s degree in Communication, Marketing, Advertising, Journalism, or related field.
• Knowledge of Microsoft Suite, Adobe Suite, Google Analytics, website design and video production/editing.
• 2 years of experience in digital marketing implementation, website design, and social media OR 3 years of hands‑on experience in digital media.
• Professional portfolio expected at interview.

Benefits

• Medical plan.
• Employer‑paid life insurance.
• Flexible spending program.
• 401(k) and profit‑sharing program.
• Supplemental benefits such as vision, dental, disability, tuition assistance program.
• Sick leave, vacation, paid holidays.