Digital Media Sales Executive: Local Accounts Growth

Lee Enterprises; Waco (TX); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401K retirement plan

Paid time off

Parental leave

Job summary

Lee Enterprises, doing business as Waco Tribune-Herald, seeks a Multimedia Sales Executive to drive digital-first, multi-platform revenue growth for local accounts. You will identify opportunities, develop strategic marketing solutions, and deliver measurable results for clients.

The role emphasizes relationship-building, independent work and collaboration with internal teams to craft customized campaigns that align with client goals and ROI expectations.

Qualifications

• College degree required or equivalent combination of education and experience.
• Candidates with experience in media sales or alternative business development preferred.
• Strong communication and relationship-building skills are essential.

Responsibilities

• Identify and pursue new business opportunities through strategic prospecting and outreach.
• Grow revenue by developing and closing new accounts while expanding existing relationships.
• Re-engage accounts and uncover new opportunities for growth.
• Conduct in-depth client needs assessments using research and discovery techniques.
• Develop and manage a consistent sales pipeline to support long-term success.
• Collaborate with internal teams to build customized, results-driven marketing solutions.
• Present proposals and recommendations clearly and persuasively.
• Ensure client expectations are met by working closely with client success and support teams.
• Identify opportunities to upsell based on client goals and campaign performance.
• Monitor and optimize campaigns to align with client objectives and ROI expectations.

Skills

Prospecting

Relationship building

Sales pipeline management

Communication skills

Data-driven

CRM proficiency

Education

College degree

Tools

CRM systems

Microsoft Office

Job description

Multimedia Sales Executive
Waco Tribune-Herald/ Lee Enterprises

Waco Tribune-Herald/ Lee Enterprises, is seeking a motivated and results-drivenMultimedia Sales Executive to join our team. We pride ourselves on a strong culture of performance, continuous learning, and collaboration — focused on helping our clients grow through effective, modern marketing solutions.

This role is ideal for a confident, self-starter who understands that successful business development is rooted in building relationships, identifying opportunities and delivering measurable results. The right candidate can work independently while also contributing to a high-performing team environment.

Compensation: Competitive base salary plus commission and bonus opportunities.

Position Summary

The Multimedia Sales Executive is responsible for driving digital-first, multi-platform revenue growth for local accounts. This role focuses on identifying new business opportunities, developing strategic marketing solutions and delivering results for clients.

Primary Functions & Duties:

• Identify and pursue new business opportunities through strategic prospecting and outreach
• Grow revenue by developing and closing new accounts while expanding existing relationships
• Re-engage accounts and uncover new opportunities for growth
• Conduct in-depth client needs assessments using research and discovery techniques
• Develop and manage a consistent sales pipeline to support long-term success
• Collaborate with internal teams to build customized, results-driven marketing solutions
• Present proposals and recommendations clearly and persuasively
• Ensure client expectations are met by working closely with client success and support teams
• Identify opportunities to upsell based on client goals and campaign performance
• Monitor and optimize campaigns to align with client objectives and ROI expectations

Key Competencies

• Strong accountability to sales goals, metrics and performance expectations
• Self-motivated with the discipline to maintain consistent prospecting activity
• Excellent communication and relationship-building skills
• Results-oriented with strong problem-solving and critical-thinking abilities
• High level of organization, attention to detail and follow-through
• Analytical mindset with the ability to translate data into actionable insights
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) and CRM tools

Our Culture

We offer a supportive, team-oriented environment where initiative is valued and success is recognized. Our team is committed to ongoing learning and innovation, ensuring we deliver the best possible outcomes for our clients and continued growth for our employees.

Education and/or Experience:

College degree required or equivalent combination of education and experience. Candidates with experience in media sales or alternative business development preferred.

Certificates, Licenses, Registrations:

Maintains a valid driver's license. Must provide insured means of personal transportation for use during work hours.

Why Join Us?

Waco/ Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 114 markets across 25 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees. For more information about Lee, check us out atwww.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.