Digital Media Sales Executive

Thebaltimorebanner; Baltimore (MD); On-site; USD 125,000 - 150,000; Full time

Job summary

Thebaltimorebanner is seeking a Digital Media Sales Executive to drive integrated advertising sales. This role involves building client relationships and selling advertising solutions.

Candidates should have 3–5 years of consultative sales experience in digital media and demonstrate strong communication skills. The position offers a competitive salary range of $125,000–$150,000 along with commissions.

Qualifications

• 3–5 years of experience in digital media sales or marketing services.
• Demonstrated success in sales processes from discovery to closing.
• Ability to create proposals based on client needs and insights.

Responsibilities

• Prospect and win new business through high outreach volume.
• Lead consultative sales conversations to uncover client needs.
• Sell multi-platform advertising campaigns tailored to clients.

Skills

Consultative sales experience

CRM proficiency

Strong communication skills

Research and insights usage

Tools

HubSpot

Job description

Join one of Baltimore's Best Places to Work!

Are you a consultative, high-activity seller who loves opening doors and building long-term client partnerships? Join The Banner, Baltimore’s nonprofit, independent local news organization, as a Digital Media Sales Executive focused on selling integrated, multi-platform advertising and sponsorship solutions that help local businesses grow.

Reporting to the Director of Advertising Sales, you’ll build a book of business, develop new revenue, and guide clients through the full sales cycle from discovery to proposal to close, using audience insights, campaign performance data, and smart storytelling.

What You’ll Do:

• Prospect and win new business with a focus on delivering impactful results using high outreach volume, strong pipeline discipline, and consistent new meeting activity.
• Lead consultative conversations that uncover client goals, constraints, and success metrics, then translate them into tailored digital marketing solutions.
• Sell integrated campaigns across The Banner’s advertising and sponsorship offerings (including multi-platform packages), aligning the right mix of products to client needs.
• Build and maintain relationships with local advertisers, agencies, and community partners, becoming a trusted resource across the market.
• Create and present proposals that connect strategy to outcomes, and confidently handle objections, negotiate, and close.
• Use HubSpot and other internal tools to track activity, forecast revenue, and manage a healthy pipeline with accuracy and transparency.
• Collaborate internally with colleagues across advertising, marketing, and operations to deliver strong client experiences and campaign results.
• Stay market-fluent on Maryland’s competitive media landscape and on evolving digital marketing trends and best practices.

What You’ll Bring:

• 3–5 years of consultative sales experience in digital media, marketing services, sponsorship, or agency sales.
• Demonstrated success in discovery and needs analysis, appointment setting and pipeline creation, proposal development and presentations, closing and growing accounts.
• CRM proficiency and comfort using activity data to manage pipeline, revenue, and forecasting. Experience using HubSpot is a plus.
• Ability to use research, insights, and performance data to build credible, client-ready recommendations.
• Strong communication and presentation skills.
• Self-starter mindset with the ability to work independently while thriving in a collaborative team.
• Strong track record of selling the local Maryland Market (advertisers, categories, agencies) is a plus.

Additional Requirements:

Applicants should demonstrate a high-level knowledge of today’s digital advertising strategies and tactics including, but not limited to, display and video ads, programmatic buying, CTV/OTT, paid social media and email marketing. Relocation will not be provided for this role.

Salary Range:

Anticipated first-year On Target Earnings (OTE): $125,000–$150,000, made up of a competitive base salary plus earned commissions. Individual pay may vary based on experience, internal equity, and business considerations. We regularly review compensation to ensure it remains competitive, fair, and equitable.

We are dedicated to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation due to a disability to participate in the application process, please contact [e-mail] to request accommodation. Reasonable accommodations may include, but are not limited to, adjustments in the application process, modifications or assistance regarding job interviews, and accommodations to enable access to our facilities. We appreciate the value that individuals with disabilities bring to our workforce and encourage applicants with disabilities to disclose their needs for accommodation to facilitate a smooth and inclusive recruitment experience.