Digital Media Platforms Lead: Tracking, Trafficking & Analytics

The Vitamin Shoppe; Secaucus (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

The Vitamin Shoppe is seeking an Associate Manager of Digital Media Platforms to ensure flawless tagging, trafficking, optimization, and measurement across Google, YouTube, Meta, and emerging channels. You will be the in‑house expert on tracking infrastructure and data integrity, partnering with marketing and analytics to optimize digital spend.

You will collaborate with IT and analytics to maintain a scalable measurement ecosystem, QA processes, and accurate attribution across campaigns to

Qualifications

• 3+ years of experience in digital media operations, tagging/trafficking, or measurement/analytics.
• Hands-on expertise with GTM, GA4, CM360, DV360, Google Ads, YouTube, Meta Ads Manager.
• Third-party tracking and verification (e.g., Floodlight, IAS, MOAT, DoubleVerify)
• Experience building and managing pixels, events, and custom conversions.
• Extremely high attention to detail and strong project management abilities.

Responsibilities

• Own end-to-end implementation of all tracking across platforms (GA4, GTM, Floodlights, Conversion APIs, pixels, SDK integrations, UTM governance, etc.).
• Build and maintain a scalable tracking taxonomy across all paid media and digital experiences.
• Partner with IT/web engineering to deploy, test, and maintain tracking code across properties.
• Manage trafficking of digital media campaigns across Google Ads, DV360, Meta, TikTok, Reddit, YouTube, and retargeting partners.
• Build and QA ad tags, third‑party tracking URLs, macros, and dynamic parameters.
• Ensure campaign naming conventions and metadata structures are followed consistently.
• Support creative versioning and asset trafficking across platforms.
• Quality Assurance (QA): app vs web tracking, landing page behavior.
• Measurement & Optimization Support: ensure dashboards, troubleshoot data anomalies, attribution gaps.
• Cross‑Functional Collaboration: work with paid media managers, analytics, product, IT, creative and external agencies.

Skills

Attention to detail

Project management

Cross-functional collaboration

Measurement & analytics mindset

Tools

GTM

GA4

CM360

DV360

Google Ads

YouTube

Meta Ads Manager

Floodlight

IAS

MOAT

DoubleVerify

Job description

The Vitamin Shoppe is seeking an Associate Manager of Digital Media Platforms to ensure flawless tagging, trafficking, optimization, and measurement across Google, YouTube, Meta, and emerging channels. You will be the in‑house expert on tracking infrastructure and data integrity, partnering with marketing and analytics to optimize digital spend.

You will collaborate with IT and analytics to maintain a scalable measurement ecosystem, QA processes, and accurate attribution across campaigns to