Digital Media Specialist

New Mexico State University; Las Cruces (NM); On-site; USD 40,000 - 48,000; Full time

Job summary

New Mexico State University, KRWG Television, is seeking a Digital Media Specialist in Las Cruces. The role focuses on managing digital presence, creating graphics, producing stories with photos and video, and collaborating with the news team to deliver timely coverage as events unfold.

The ideal candidate will plan and optimize content for social platforms, analyze performance, and provide data-driven insights to leadership. Bachelor's degree and 1 year of related experience required.

Qualifications

• Bachelor's degree in a related field is required.
• One year of experience in the duties outlined is required.
• Equivalency: None.

Responsibilities

• Develops, directs and maintains KRWG social media platforms, website, and graphics.
• Creates and maintains KRWG graphic elements, logos and promotional materials.
• Supports station events by coordinating, attending and creating video/photo packages for digital platforms.
• Analyzes effectiveness of digital content and designs data-informed strategies.
• Maintains database records and files of all content assets.
• Works across departments to create assets for content and development.
• Participates in authoring the weekly newsletter and other digital communications.

Skills

Social media

Video editing

Graphic design

SEO

Education

Bachelor's degree in related field

Tools

Adobe Creative Suite

CMS environments

Job description

• 504212
• Las Cruces, New Mexico, United States
• Staff
• Staff Full-time
• Closing at: Nov 13 2026 - 23:55 MST

Department Contact: Nancy Holguin

Internal or External Search: External - Open to all applicants

Advertising Summary: We invite you to apply to join KRWG as a Digital Media Specialist. Is this role, you will plan, monitor, and evaluate KRWG's presence across digital platforms - creating graphic content, producing stories using photos, video, and graphics, and working alongside the news team to deliver timely coverage as stories break. You'll identify target markets to grow the station's audience, analyze social media performance with a focus on SEO, and bring insights to leadership to sharpen KRWG's digital direction. Day-to-day responsibilities include publishing and editing web stories, maintaining accurate database records and mailing lists, contributing to the weekly newsletter, and keeping all digital platforms current. You'll also promote community awareness of KRWG's programming and events, provide support for fundraisers and outreach activities, and mentor staff, student employees, interns, and volunteers performing related work.

Position Details

Position Title: Digital Media Specialist

College/Division: President's Office

Department: 331120-KRWG TELEVISION

Location: Las Cruces

Target Hourly/Salary Rate: 43908.80

Appointment Full-time Equivalency: 1

FLSA Status: Exempt

Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME)

Contingent Upon Funding: Contingent upon funding

Standard Work Schedule: Standard (M-F, 8-5)

Job Duties and Responsibilities

Develops, directs and/or maintains social media platforms, website, and graphics; Creates and maintains KRWG graphic elements, special events and programming logos and promotional materials, and other items as needed; Supports station events by coordinating, attending and creating video/photo packages for digital platforms as needed; Analyzes effectiveness of digital content and designs data-informed strategies; Maintains database records and files of all content assets; Works across departments to create necessary assets for both content and development. Participates in the authoring of weekly newsletter and other digital communications.

• Create monthly, quarterly, and/or annual reports for engagement.
• Determine target markets and methods to expand audience base.
• Update graphics for radio, television and digital content as needed
• Create videos during membership drives to encourage donations from social media exposure
• Analyze website and social platforms regularly to update as needed
• Identify trending stories and maximize/localize them for digital audience.
• Publish news stories for all digital platforms - may require writing and editing.
• Execute and produce live/recorded video content across digital media platforms.
• Plan and schedule social media content.
• Review, edit and repurpose existing content.
• Research industry-related topics and trends to identify areas for growth
• Update mailing list and distribution information.
• Help coordinate station events like open houses, fundraisers, outreach and community events.

Qualifications

Required Education and Experience

Required Education: Bachelor's degree in a related field.

Required Experience: One (1) year of experience related to the standard duties as outlined.

Equivalency: None.

Required Certification/License:

Preferred Qualifications

• Experience with Adobe Creative Suite (Photoshop, Premiere, and Audition) or equivalent digital media editing tools. Familiarity with CMS environments.
• Knowledge of digital and social media best practices and ability to optimize content using Instagram, Twitter, Facebook, and other emerging platforms.

Working Conditions and Physical Effort

Environment: Work is normally performed indoors.

Physical Effort: Light physical effort. Effort applies to no more than two (2) hours per day.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.

Recruitment Summary

NMSU is a welcoming community of talented faculty, staff and students who are working together to make a difference. We are a NASA Space Grant College, a Hispanic-serving institution (HSI), a minority-serving institution (MSI) and home to the first Honors College in New Mexico. We offer an accessible education that shapes bright futures.

NMSU provides learning opportunities to a diverse population of students and community members at four campuses, Cooperative Extension offices located in each of New Mexico’s 33 counties, 12 research and science centers, and through distance education.

NMSU Global Campus

Since 1888, NMSU has proudly embodied this tradition, building relationships that last a lifetime while serving students who want to earn their degree and grow in their field. Today, NMSU Global Campus provides flexible, career-focused online education that helps our students transform their lives - and the lives of the people they love - through over 70 degree and certificate programs, skill-building microlearning courses, and career and talent development.

NMSU Main Campus

Located in Las Cruces, NM, New Mexico State University's 900-acre main campus is located at the crossroads of I-10 and I-25 in the Southwestern United States. As a thriving center of higher education, deeply rooted in the regional tradition, its role as a comprehensive university is recognized throughout the state.

Doña Ana Community College

Founded in 1973 in collaboration with local school districts to support occupational education, DACC is now a leading community college that provides transformative educational opportunities that meet the workforce needs of Doña Ana County. With a focus on access, innovation and excellence, DACC offers over ninety degrees and certificates, adult education, specialized workforce training, and small business assistance.

Alamogordo Campus

Established in 1958 to serve the needs of the airmen and families stationed at Holloman Air Force Base located only 10 miles west of Alamogordo, NMSUA is a community college with a long history of excellence that is supported by a caring community of hard-working students and dedicated faculty and staff. The campus is situated on the hill above Alamogordo and provides inspiring views of the city and the Tularosa Basin, offering the perfect venue for creative and motivated learning.

Grants Campus

NMSU Grants was established as a branch of New Mexico State University in 1968 through the cooperative efforts of New Mexico State University and Grants Municipal Schools. As a two-year branch community college, NMSU Grants serves the local communities in Cibola and McKinley counties, including the Pueblos of Acoma, Laguna, and Zuni, as well as Tohajiilee, San Mateo, San Rafael, Cubero, the City of Grants, and the Village of Milan.

EEO Statement

New Mexico State University does not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, marital status, disability, genetic information, age, military service, or other non-merit factor.

Requesting an Accommodation

Individuals with disabilities are encouraged to apply. In compliance with the Americans with Disabilities Act (ADA), the Rehabilitation Act of 1973, and New Mexico State University policy, if you have a disability and would like to request an accommodation in order to apply, interview, or complete onboarding for a position with New Mexico State University, or if you cannot use the online application system, please visit our Accessibility & Accommodations page to initiate an accommodation request.