Digital Media Director

Nexstar Media Group Inc.; Chicago (IL); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid time off

Paid parental leave

Life insurance

Job summary

Nexstar Media Group, Inc. is seeking an experienced Digital Media Director for WGN-TV to lead the newsroom’s digital content operation, audience growth strategy, and streaming/CTV execution.

You will shape editorial strategy, drive multiplatform innovation, and ensure seamless integration across broadcast, digital, streaming, mobile, and social platforms. Reporting to the Director of News & Multiplatform Content, you will oversee Digital Producers, set clear KPIs, coach staff, and foster a

Qualifications

• Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent.
• Minimum five years of leadership in digital news or multiplatform content operations.
• Proven success driving audience growth.
• Strong knowledge of analytics, SEO, audience behavior, social media, and streaming ecosystems.
• Ability to manage multiple platforms in a fast-paced newsroom.

Responsibilities

• Lead digital, social, streaming, and CTV content strategy.
• Drive multiplatform content planning and audience growth.
• Direct digital coverage during breaking news and major events.
• Set and track KPIs for newsroom staff.
• Supervise Digital Producers and provide coaching.
• Foster digital-first collaboration across platforms.

Skills

Leadership experience

Digital analytics

SEO

Audience growth

Editorial judgment

Communication skills

Organizational skills

Multiplatform content

Education

Bachelor's degree in Journalism/Communications or related field

Tools

Digital analytics tools

SEO platforms

CMS systems

Job description

WGN-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is responsible for leading WGN's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms. The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.

Duties/Responsibilities

• Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WGN+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Requirements/Skills

• Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.
• Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
• Experience working across broadcast, digital, social, and streaming platforms preferred.

Salary Range: 100K to 130K Annualized - commensurate with applicant's experience and skill level #LI-Onsite

Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, Paid Parental leave, life insurance and more.

Company Description: Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.