Digital Media Coordinator

DAC Group / New York Inc.; Purchase (NY); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO & parental leave

Retirement saving plans

Continued learning & development

Job summary

DAC Group / New York Inc. is seeking a Digital Media Coordinator to support paid search campaign setup, reporting and optimization. You’ll work with Google Ads, Bing, Yahoo, Facebook and other platforms, developing Excel-based analyses and optimization strategies.

The role requires strong data-driven mindset, Excel proficiency and eagerness to learn in a fast-paced agency environment with three days in-office per week.

Qualifications

• Bachelor's degree required.
• Google Fundamentals, Google Advanced, DoubleClick and Bing certifications are assets.
• Experience with bulk uploads or Google Ads Editor preferred.
• Ability to build basic campaign structures on multiple platforms.
• Strong Excel skills: VLOOKUPs, Pivot Tables and reporting.

Responsibilities

• Become expert in biddable paid media (paid search initially).
• Produce weekly/monthly reports across paid media channels.
• Coordinate with internal and external partners.
• Analyze campaigns and optimize based on client needs.
• Build, launch and optimize paid search & display campaigns (Google, Bing, Yahoo, Facebook).
• Test ad copy and banners to drive performance.
• Perform keyword, placement and market research; QA of campaigns.

Skills

Excel skills

Data analysis

Reporting

Pivot Tables

Education

Bachelor's Degree

Google Fundamentals

Google Advanced

DoubleClick

Bing certifications

Tools

Google Ads

Bing Ads

Yahoo Ads

Facebook Ads

Google Ads Editor

Job description

Move Your Career Forward with DAC as a Digital Media CoordinatorWho We AreWe are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.Position SummaryWe are seeking a Digital Media Coordinator to support the execution and optimization of paid search campaigns. This role is ideal for someone analytical, detail-oriented, and eager to develop expertise in digital performance marketing. The Digital Media Coordinator will assist with campaign setup, reporting, analysis, and optimization across platforms like Google Ads, Bing, and Facebook. We are looking for a motivated individual with strong Excel skills, a passion for data-driven marketing, and a hunger to learn and grow within a fast-paced agency environment.What You’ll DoBecome an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills).Produce weekly/monthly reports, covering all paid media channels & performance data.Work collaboratively, coordinate and communicate with internal and external partners.Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.Conduct search ad copy & banner ad testing per best practice to drive performance improvements.Conduct keyword, placement & market research to make additions to new and existing campaigns.Perform QA on campaign set-up and post-campaign launch.What You BringBachelor’s DegreeCompletion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an assetPrevious experience doing bulk uploads or using Google Ads EditorDemonstrate ability to build basic campaign structures on both enginesDemonstrate the ability to pull reports and provide insights and observations on campaign performance at a high levelAbility to review data and problem solveExpert ability to download data into Excel, perform VLookups, create Pivot Tables and chartsSomeone who is hungry to learn and wants to propel their career forward!What You’ll GetProfessional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.Competitive Benefits:Competitive salary and comprehensive health benefits.Generous PTO, wellness initiatives and parental leave.Retirement saving plans.Opportunities for continued learning and professional development.A supportive, collaborative, and casual work environment.How We WorkThis role requires three days in-office. Remote work is not available for this position.This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail] DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $50,000 -$60,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.