Digital Media Buyer

ICF Olson; Newark (NJ); Remote; USD 55,000 - 95,000; Full time

Job summary

Join ICF Olson as a Digital Media Buyer and lead the execution and optimization of digital media campaigns across key channels for Energy and Government sectors. This remote position allows for significant career growth, impacting campaign performance through your analytical and strategic skills.

Benefits

Flexible workplace arrangements

Tuition reimbursement

401k matching

Employee Stock Purchase Plan

Donation matching

Volunteer opportunities

Qualifications

• 2+ years of hands-on experience in digital campaign buying
• Experience with web analytics tools like Google Analytics
• Ability to pass a background check and drug screening

Responsibilities

• Execute and optimize digital media campaigns across various online marketing channels
• Manage progress of campaigns toward budget and KPI goals
• Analyze campaign data to identify trends for performance improvement

Skills

Digital buying

Analytics

Strategic thinking

Data analysis

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Microsoft Excel

Job description

Digital Media Buyer
Location: REMOTE US Based (Preferred location: New Jersey)

Ready to make a difference?
Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. In this pivotal role, you'll be at the forefront of executing and optimizing digital media campaigns across diverse digital marketing channels, including programmatic display, native, and social, for Energy and Government sectors. This position offers an enriching environment for career advancement within a dynamic and collaborative organization. You will not only manage campaigns but also drive their performance, leveraging your skills in digital buying, analytics, and strategic thinking. Owning the digital buying for entire accounts, you'll work closely with media strategists to develop and implement media plans, ensuring excellence in execution, optimization, and reporting. If you have a passion for analyzing campaign data, optimizing media buys, and turning insights into impactful actions, this opportunity offers the perfect platform to expand your experience and contribute significantly to our team's success.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms (Google, Facebook, LinkedIn, The Trade Desk, CM360, etc.), ensuring they meet set objectives and performance benchmarks.
• Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Ownership of digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes.
• Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.
• Reporting and Performance Improvement: Oversee the reporting for assigned campaigns on a monthly basis, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics.
• Collaborate on Media Planning: Work closely with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government.
• Team Collaboration: Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success.
• Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising.

What we need you to have (minimum qualifications):

• Bachelor's degree (or applicants can substitute one year of related experience for one year of education)
• 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.
• Experience using web analytics tools, such as Google Analytics and Google Tag Manager
• Must be able to pass a background check and drug screening.

What we would like you to have:

• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
• Experience implementing pixels for data collection and conversion tracking on websites
• Ability to multitask and meet deadlines under pressure
• Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
• Adaptable, flexible, and a team player with a passion for digital advertising
• Active interest in keeping up with the paid media industry and latest trends

Professional Skills:

• Proficiency in Microsoft Excel
• Strong written and verbal communication skills
• Excellent research and analytical skills

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Digital Media Buyer
Location: REMOTE US Based (Preferred location: New Jersey)

Ready to make a difference?
Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. In this pivotal role, you'll be at the forefront of executing and optimizing digital media campaigns across diverse digital marketing channels, including programmatic display, native, and social, for Energy and Government sectors. This position offers an enriching environment for career advancement within a dynamic and collaborative organization. You will not only manage campaigns but also drive their performance, leveraging your skills in digital buying, analytics, and strategic thinking. Owning the digital buying for entire accounts, you'll work closely with media strategists to develop and implement media plans, ensuring excellence in execution, optimization, and reporting. If you have a passion for analyzing campaign data, optimizing media buys, and turning insights into impactful actions, this opportunity offers the perfect platform to expand your experience and contribute significantly to our team's success.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms (Google, Facebook, LinkedIn, The Trade Desk, CM360, etc.), ensuring they meet set objectives and performance benchmarks.
• Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Ownership of digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes.
• Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.
• Reporting and Performance Improvement: Oversee the reporting for assigned campaigns on a monthly basis, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics.
• Collaborate on Media Planning: Work closely with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government.
• Team Collaboration: Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success.
• Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising.

What we need you to have (minimum qualifications):

• Bachelor's degree (or applicants can substitute one year of related experience for one year of education)
• 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.
• Experience using web analytics tools, such as Google Analytics and Google Tag Manager
• Must be able to pass a background check and drug screening.

What we would like you to have:

• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
• Experience implementing pixels for data collection and conversion tracking on websites
• Ability to multitask and meet deadlines under pressure
• Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
• Adaptable, flexible, and a team player with a passion for digital advertising
• Active interest in keeping up with the paid media industry and latest trends

Professional Skills:

• Proficiency in Microsoft Excel
• Strong written and verbal communication skills
• Excellent research and analytical skills

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer . Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [e-mail] and we will be happy to assist . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplacediscriminationrigh t s or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted . This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [e-mail] . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is :

$55,388.00 - $94,160.00Nationwide Remote Office (US99)

ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com .