Digital Media Buyer / Strategist, Paid Social and Search Job at Disruptive Digital

Disruptive Digital; New York (NY); Hybrid; USD 65,000 - 85,000; Full time

Job summary

A leading boutique agency in New York is looking for a Digital Media Buyer / Strategist to join their team. In this hybrid role, you'll leverage your skills in paid social and search to manage client campaigns and drive performance. The ideal candidate is analytical, detail-oriented, and passionate about performance marketing, with experience in media buying and advertising analysis. This position offers a dynamic and supportive environment to advance your career in a fast-paced startup atmosphere.

Qualifications

• Experience in performance marketing, media buying, or data-driven fields.
• Managing client accounts and maintaining strong relationships.
• Knowledge of KPIs like ROAS, CAC, CPA, Conversion Rate.

Responsibilities

• Manage paid social media and search ad budgets to meet KPIs.
• Create and manage ads on Meta and Google platforms.
• Conduct client check-ins, reporting on performance.

Skills

Analytical skills

Attention to detail

Verbal communication

Written communication

Time management

Multi-tasking

Education

BA / BS degree or equivalent experience

Tools

Meta Ads Manager

Google Ads Manager

Excel

Google Sheets

Google Analytics

Shopify

Job description

Digital Media Buyer / Strategist, Paid Social and Search

Join to apply for the Digital Media Buyer / Strategist, Paid Social and Search role at Disruptive Digital .

Please read requirements before applying. USA located applicants only. Hybrid role : New York City / remote.

Disruptive Digital is a boutique agency based in New York, specializing in serving online businesses in hyper-growth mode and traditional businesses seeking to expand their direct-to-consumer / online sales channels.

Founded by a former Facebook employee, the agency leverages insights from partnering with leading eCommerce businesses in the US to accelerate success on platforms like Facebook, Instagram, and other paid social channels.

We’re seeking a creative and analytical full-time Digital Media Strategist & Buyer with experience in Paid Social and Search, passionate about performance marketing, to join our NYC team.

You will handle client communications, create and manage ads using platforms like Meta and Google, and collaborate on strategic plans for clients.

The ideal candidate is both creative and performance-driven, a team player, proactive, and independent. You should understand paid digital advertising or eCommerce marketing, with strong data analysis skills.

As part of our team, you will gain experience in leveraging analytics for client growth, developing ad content ideas, and enhancing your skills in a fast-paced startup environment.

Job Responsibilities

• Manage paid social media and search ad budgets, ensuring KPIs are met.
• Create and traffic ads daily via Meta and Google ad platforms, with high attention to detail.
• Conduct weekly / bi-weekly client check-ins, reporting on performance.
• Build client reports and internal analyses focused on performance and creative development.
• Collaborate with creative teams on ad content ideas based on client needs.
• Plan, execute, and analyze Meta ad campaigns from data recommendations to implementation.
• Translate technical concepts into actionable strategies.
• Understand client products and develop promotional strategies.
• Continuously optimize campaigns, set benchmarks, and suggest future tests.
• Gather market, consumer, and competitor data.

Candidate Requirements

• BA / BS degree or equivalent experience in media buying / advertising analysis.
• Knowledge of Meta Ads Manager (Blueprint certification preferred).
• Knowledge of Google Ads Manager (Blueprint certification preferred).
• Experience in performance marketing, media buying, or data-driven fields.
• Experience managing client accounts and maintaining strong relationships.
• Attention to detail, time management, and multi-tasking skills.
• Excellent verbal and written communication skills.
• Strong analytical skills.
• Proactive, organized, and able to work independently or in a team, especially in startup environments.
• Knowledge of KPIs like ROAS, CAC / CPA, Conversion Rate, AOV (preferred).
• Understanding of online advertising and social media (preferred).
• Experience with Excel / Google Sheets, including pivot tables (preferred).
• Experience preparing marketing decks and navigating platforms like Google Analytics, Shopify (preferred).
• Managing monthly media budgets of $50,000+ (preferred).

Disruptive Digital is an equal opportunity employer and prohibits discrimination based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other protected characteristic.

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