Associate, Marketing Science & Strategy- (External Agency Employee)

National Football League (NFL)

New York (NY)

On-site

USD 41,000 - 48,000

Full time

2 hours ago
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Job summary

The National Football League (NFL) Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights that help inform League-wide business decisions and optimization. The Associate, Marketing Science and Strategy will support research and analysis across media, marketing, and fan development priorities.

This role is ideal for a curious, flexible, and detail-oriented professional who can design and execute research,

Qualifications

  • 1–3 years of experience in market research, consumer insights, analytics, consumer behavior, or a related field.
  • Bachelor’s degree in Market Research, Business, or a related discipline.
  • Understanding of quantitative research, including the ability to write surveys aligned to business questions and research objectives.
  • Ability to synthesize quantitative and qualitative data into concise, creative, and insightful reports for a diverse business audience.
  • Strong project management, relationship-building, communication, and cross-functional collaboration skills.
  • Experience with a range of research methods preferred.
  • Understanding of the application of various analytic techniques preferred.
  • Experience with analytical platforms such as Microsoft Excel, SPSS, or Q.

Responsibilities

  • Support the planning, execution, analysis, and reporting of primary research projects for the NFL.
  • Manage research initiatives by coordinating with internal stakeholders and third-party vendors to help ensure projects are delivered on time and on budget.
  • Create story-driven reports that translate research findings into strategic insights for teams across NFL Media, Marketing, Sponsorship, Club and other key areas.
  • Serve as a research resource and voice of the fan by supporting study development, methodology selection, survey design, data weighting, and reporting recommendations.
  • Use research tools and platforms, including MarketSight, YouGov, and AceMetrix, to pull, analyze, and interpret data.
  • Provide support across Consumer Insights projects, including ad hoc analyses and custom research studies throughout the year.
  • Ensure research and insights work reflects best-in-class diversity, equity, and inclusion practices.

Skills

Market research
Consumer insights
Analytics
Quantitative research
Qualitative data
Project management
Cross-functional collaboration
Survey design
Data analysis
Excel

Education

Bachelor’s degree in Market Research, Business, or related discipline

Tools

MarketSight
YouGov
AceMetrix
SPSS
Excel

Job description

  • 40 Hours per week

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights that help inform League-wide business decisions and optimization. The Associate, Marketing Science and Strategy will support research and analysis across media, marketing, and key fan development priorities. This role is ideal for a curious, flexible, and detail-oriented professional who can help design and execute research, analyze syndicated and proprietary data, and translate findings into clear, strategic insights for internal and external stakeholders.

Responsibilities
  • Support the planning, execution, analysis, and reporting of primary research projects for the NFL.
  • Manage research initiatives by coordinating with internal stakeholders and third-party vendors to help ensure projects are delivered on time and on budget.
  • Create story-driven reports that translate research findings into strategic insights for teams across NFL Media, Marketing, Sponsorship, Club and other key areas.
  • Serve as a research resource and voice of the fan by supporting study development, methodology selection, survey design, data weighting, and reporting recommendations.
  • Use research tools and platforms, including MarketSight, Sports Poll, YouGov, and AceMetrix, to pull, analyze, and interpret data.
  • Provide support across Consumer Insights projects, including ad hoc analyses and custom research studies throughout the year.
  • Ensure research and insights work reflects best-in-class diversity, equity, and inclusion practices.
Required Qualifications
  • 1–3 years of experience in market research, consumer insights, analytics, consumer behavior, or a related field.
  • Bachelor’s degree in Market Research, Business, or a related discipline.
  • Understanding of quantitative research, including the ability to write surveys aligned to business questions and research objectives.
  • Ability to synthesize quantitative and qualitative data into concise, creative, and insightful reports for a diverse business audience.
  • Strong project management, relationship-building, communication, and cross-functional collaboration skills.
  • Experience with a range of research methods preferred.
  • Understanding of the application of various analytic techniques preferred.
  • Experience with analytical platforms such as Microsoft Excel, SPSS, or Q.
Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work
  • 40 Hours per week
  • This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL.
  • All compensation, benefits, and other terms and conditions of employment are handled by the agency.
  • The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

Salary

$30—$35 USD

Benefits Information

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

Who We Are
NFL Core Values
  • Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
  • Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
  • Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
  • Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes
  • Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
  • Execute: We take action with precision, delivering results that drive our goals forward.
  • Inspire: We motivate others through vision, energy, and a commitment to excellence.
  • Live Our Values: We embody our core principles in every decision and action.
  • Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
  • Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Who You Are
Talent Attributes: What we expect for our employees
  • Embody an enthusiastic, proactive can-do attitude
  • Embrace grit, free from ego or entitlement
  • Excel as a relationship builder, with the ability to influence
  • Eager learner, driven by passion rather than just ambition
  • Encompasses an incredible work ethic with an agile mindset
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