Digital Media Associate

Ed Voyles Automotive; Georgia; On-site; USD 120,000 - 180,000; Full time

Job summary

Ed Voyles Automotive seeks an Executive Marketing & Strategy leader to drive the overall marketing and growth initiatives for its CDJR new and pre-owned departments. You will develop multi-channel campaigns, manage vendors, and optimize digital presence to enhance lead generation and customer retention.

The role oversees content, SEO, paid media, CRM campaigns, and community partnerships, ensuring brand consistency across platforms and driving measurable ROI.

Responsibilities

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments.
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention.
• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project implementation, and performance reviews with: DealerOn, Stream, WeDrive, LotLinx, Work Truck Solutions, Advertising Partners, Promotional Vendors, Sponsorship Partners.
• Oversee website strategy, content, promotions, updates, and customer experience improvements.
• Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
• Monitor campaign performance, ROI, budgets, and monthly reporting.
• CRM marketing initiatives through DriveCentric; develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
• Support AI implementation and customer communication processes; review lead performance and customer engagement opportunities.
• Write and develop campaigns across email, website, SEO, social, and video concepts; direct creative assets and maintain brand consistency.
• Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles; coordinate content creation, photography, video production, and community engagement.
• Develop and manage community partnerships, sponsorships, and outreach programs; lead planning, promotion, logistics, and execution for JeepFest, Teacher of the Year Programs, Fleet Event, and community activations.
• Coordinate vendors, signage, marketing materials, budgets, and promotional efforts.
• Review website traffic, lead generation, advertising performance, SEO performance, CRM performance, and campaign ROI.

Job description

Executive Marketing & Strategy

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention

Vendor & Agency Management

• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project implementation, and performance reviews with:
  • DealerOn
  • Stream
  • WeDrive
  • LotLinx
  • Work Truck Solutions
  • Advertising Partners
  • Promotional Vendors
  • Sponsorship Partners

Website Management & Digital Presence

• Coordinate vendor projects, deadlines, budgets, approvals, and accountability.
• Oversee all website strategy, content, promotions, updates, and customer experience improvements.
• Manage website launches, redesigns, SEO implementation, and conversion optimization.
• Coordinate inventory merchandising strategy and landing page development.
• Troubleshoot website issues and oversee implementation with website providers.

Advertising & Lead Generation

• Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
• Monitor campaign performance, ROI, budgets, and monthly reporting.
• Analyze competitor activity and market trends.

CRM, Retention & Customer Communication

• CRM marketing initiatives through DriveCentric.
• Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
• Support AI implementation and customer communication processes.
• Review lead performance and customer engagement opportunities.

Content Creation & Creative Direction

• Write and develop:
  • Sales campaigns
  • Service campaigns
  • Email campaigns
  • Website content
  • SEO content
  • Social media content
  • Promotional messaging
  • Video concepts and scripts
• Direct creative assets, signage, advertising materials, and promotional campaigns.
• Maintain brand consistency across all companies.

Social Media & Reputation Management

• Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.
• Coordinate content creation, photography, video production, and community engagement.

Community Relations & Sponsorships

• Monitor online reputation and customer feedback.
• Develop and manage community partnerships, sponsorships, and outreach programs.
• Lead planning, promotion, logistics, and execution for:
  • JeepFest
  • Teacher of the Year Programs
  • Fleet Event - Touch a Truck
  • Customer Events/Community Activations
• Coordinate vendors, signage, marketing materials, budgets, and promotional efforts.

Fleet, Commercial & Special Projects

• Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
• Coordinate Work Truck Solutions marketing efforts.
• Promote TG316 Custom Builds and specialty inventory.

Reporting & Performance Analysis

• Review and analyze:
  • Website traffic
  • Lead generation
  • Advertising performance
  • SEO performance
  • CRM performance
  • Campaign ROI
• Provide recommendations and strategic insights to leadership