CMO Chief Marketing Officer

Ed Voyles Automotive Group; Atlanta (GA); On-site; USD 120,000 - 250,000; Full time

Job summary

Ed Voyles Automotive Group seeks an Executive Marketing & Strategy leader to drive comprehensive marketing across new and pre-owned departments. The role oversees vendor relationships, digital campaigns, CRM programs, and website performance to maximize leads, brand presence, and customer retention.

You will plan monthly to annual initiatives, align marketing with inventory and sales goals, and coordinate events and sponsorships to elevate market position.

Qualifications

• Experience building and executing integrated marketing strategies.
• Proven ability to manage multiple agencies and vendors.
• Track record of improving lead generation and brand awareness.
• Strong data-driven decision making and ROI analysis.
• Leadership of cross-functional teams.

Responsibilities

• Develop and execute marketing strategy across dealership departments.
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing with inventory, sales objectives, and growth.
• Manage vendor relationships, strategy calls, reporting, troubleshooting.
• Oversee website strategy, SEO, content, launches, and UX improvements.
• Lead SEM, SEO, paid search, social ads, retargeting, and campaigns.
• Develop CRM email campaigns and customer retention programs.
• Coordinate community partnerships, events, and sponsorships.
• Report on website traffic, leads, and campaign ROI.

Skills

Marketing strategy

Vendor management

CRM marketing

Content creation

Digital advertising

Team leadership

Tools

CRM platforms

SEO/SEM

CMS tools

Job description

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project
  

Executive Marketing & Strategy

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project
  

Implementation, And Performance Reviews With

• DealerOn
• Stream
• WeDrive
• LotLinx
• Work Truck Solutions
• Advertising Partners
• Promotional Vendors
• Sponsorship Partners
• Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management & Digital Presence
• Oversee all website strategy, content, promotions, updates, and customer experience improvements.
• Manage website launches, redesigns, SEO implementation, and conversion optimization.
• Coordinate inventory merchandising strategy and landing page development.
• Troubleshoot website issues and oversee implementation with website providers. Advertising & Lead Generation
• Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
• Monitor campaign performance, ROI, budgets, and monthly reporting.
• Analyze competitor activity and market trends. CRM, Retention & Customer Communication
• CRM marketing initiatives through DriveCentric.
• Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
• Support AI implementation and customer communication processes.
• Review lead performance and customer engagement opportunities.
  

Content Creation & Creative Direction

• Write and develop:
• Sales campaigns
• Service campaigns
• Email campaigns
• Website content
• SEO content
• Social media content
• Promotional messaging
• Video concepts and scripts
• Direct creative assets, signage, advertising materials, and promotional campaigns.
• Maintain brand consistency across all companies. Social Media & Reputation Management
• Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.
• Coordinate content creation, photography, video production, and community engagement.
• Monitor online reputation and customer feedback. Community Relations & Sponsorships
• Develop and manage community partnerships, sponsorships, and outreach programs.
• Lead planning, promotion, logistics, and execution for:
• JeepFest
• Teacher of the Year Programs
• Fleet Event - Touch a Truck
• Customer Events/Community Activations
• Coordinate vendors, signage, marketing materials, budgets, and promotional efforts

Fleet, Commercial & Special Projects

• Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
• Coordinate Work Truck Solutions marketing efforts.
• Promote TG316 Custom Builds and specialty inventory.

Reporting & Performance Analysis

• Review and analyze:
• Website traffic
• Lead generation
• Advertising performance
• SEO performance
• CRM performance
• Campaign ROI
• Provide recommendations and strategic insights to leadership