CMO Chief Marketing Officer

Ed Voyles Automotive Group; Marietta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

Ed Voyles Automotive Group is seeking an Executive Marketing & Strategy leader to develop and execute comprehensive marketing strategies across Ed Voyles CDJR new and pre-owned departments, ensure alignment with inventory, sales objectives, and growth initiatives.

You will manage vendor relationships, lead cross-functional campaigns, oversee digital presence, CRM initiatives, and performance analysis to drive lead generation, brand awareness, and customer retention.

Qualifications

• Experience leading automotive marketing initiatives is preferred.
• Ability to align marketing plans with inventory and sales objectives.
• Proven track record in lead generation and brand building.

Responsibilities

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments.
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention; manage vendor relationships.

Skills

Marketing strategy

Vendor management

CRM marketing

Digital campaigns

Analytics & reporting

Content creation

Tools

DriveCentric CRM

SEO tools

PPC tools

Analytics platforms

Job description

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project
  

Executive Marketing & Strategy

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project
  

Implementation, And Performance Reviews With

• DealerOn
• Stream
• WeDrive
• LotLinx
• Work Truck Solutions
• Advertising Partners
• Promotional Vendors
• Sponsorship Partners
• Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management & Digital Presence
• Oversee all website strategy, content, promotions, updates, and customer experience improvements.
• Manage website launches, redesigns, SEO implementation, and conversion optimization.
• Coordinate inventory merchandising strategy and landing page development.
• Troubleshoot website issues and oversee implementation with website providers. Advertising & Lead Generation
• Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
• Monitor campaign performance, ROI, budgets, and monthly reporting.
• Analyze competitor activity and market trends. CRM, Retention & Customer Communication
• CRM marketing initiatives through DriveCentric.
• Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
• Support AI implementation and customer communication processes.
• Review lead performance and customer engagement opportunities.
  

Content Creation & Creative Direction

• Write and develop:
• Sales campaigns
• Service campaigns
• Email campaigns
• Website content
• SEO content
• Social media content
• Promotional messaging
• Video concepts and scripts
• Direct creative assets, signage, advertising materials, and promotional campaigns.
• Maintain brand consistency across all companies. Social Media & Reputation Management
• Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.
• Coordinate content creation, photography, video production, and community engagement.
• Monitor online reputation and customer feedback. Community Relations & Sponsorships
• Develop and manage community partnerships, sponsorships, and outreach programs.
• Lead planning, promotion, logistics, and execution for:
• JeepFest
• Teacher of the Year Programs
• Fleet Event - Touch a Truck
• Customer Events/Community Activations
• Coordinate vendors, signage, marketing materials, budgets, and promotional efforts

Fleet, Commercial & Special Projects

• Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
• Coordinate Work Truck Solutions marketing efforts.
• Promote TG316 Custom Builds and specialty inventory.

Reporting & Performance Analysis

• Review and analyze:
• Website traffic
• Lead generation
• Advertising performance
• SEO performance
• CRM performance
• Campaign ROI
• Provide recommendations and strategic insights to leadership