Digital Media Analytics & Insights Analyst

Cisco Systems, Inc; Herndon (VA); On-site; USD 104,000 - 132,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Media Reporting & Insights Analyst to transform complex media performance data into actionable insights.

You will analyze data from paid search, social, programmatic, and content syndication using SQL, Excel, and Tableau to optimize digital marketing campaigns and investments. You will partner with Cisco’s global media agency and regional marketing teams to identify trends, develop recommendations, and communicate findings that support data-driven decisions.

Qualifications

• 5+ years of professional experience in digital media analytics, marketing analytics, media planning, or marketing business intelligence.
• Hands-on experience using SQL and Excel to query, manipulate, and analyze data for reporting and business insights.
• Experience extracting, cleaning, transforming, and preparing datasets from multiple data sources for analysis or reporting.
• Experience designing, developing, and maintaining interactive dashboards or data visualizations using Tableau.
• Experience analyzing digital advertising performance data across one or more channels, such as paid search, paid social, programmatic advertising, or content syndication.

Responsibilities

• Media Performance Analysis: Analyze cross-channel and campaign-level performance data to identify trends, measure effectiveness, and recommend opportunities to improve marketing outcomes.
• Data Extraction & Preparation: Query databases using SQL, clean and organize datasets, and develop data tables that support accurate reporting, dashboard development, and automation.
• Dashboard Development: Design, build, and maintain Tableau dashboards that translate complex media data into accessible, actionable insights for marketing stakeholders.
• Reporting & Insights: Develop recurring performance reports and present findings that connect campaign results to marketing objectives and investment decisions.
• Cross-Functional Collaboration: Partner with global media agency teams, regional marketing stakeholders, and data engineers to support reporting needs, address data discrepancies, and improve data accuracy.
• AI & Process Improvement: Apply AI-powered tools and automation techniques to streamline data analysis, improve reporting workflows, and accelerate insight generation.

Skills

SQL

Excel

Tableau

Cross-channel analysis

Data storytelling

Tools

Snowflake

BigQuery

Redshift

CM360

IAS

Adobe Experience Cloud

Python

GitHub

Job description

Cisco Systems, Inc. is seeking a Media Reporting & Insights Analyst to transform complex media performance data into actionable insights.

You will analyze data from paid search, social, programmatic, and content syndication using SQL, Excel, and Tableau to optimize digital marketing campaigns and investments. You will partner with Cisco’s global media agency and regional marketing teams to identify trends, develop recommendations, and communicate findings that support data-driven decisions.