Digital Media Activation Lead

Vladimir Jones; Glendale (CO); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401k + employer match

Medical, Dental, Vision

Life and short-term disability

Education reimbursement

PTO, Holidays

Job summary

Vladimir Jones seeks a Digital Media Supervisor to lead the agency's digital activation, optimizing paid media across search, social, and programmatic channels. You will manage a team of Optimization Specialists and Media Buyers, ensuring precise campaign setup, budgeting, and measurement.

The role emphasizes performance, process improvement, and collaboration with Planning, Analytics, Account Services, Creative, and Strategy teams.

Qualifications

• 7+ years hands-on experience executing digital media campaigns within an agency.
• 2+ years of people management or team leadership experience.
• Deep expertise across paid search, paid social, and programmatic advertising platforms.
• Experience implementing and validating conversion tracking using Google Tag Manager.
• Strong understanding of GA4, attribution models, and digital measurement methodologies.
• Excellent organizational, project management, and communication skills.

Responsibilities

• Lead, coach, and develop a team of Optimization Specialists responsible for digital
• Establish priorities, manage workloads, and ensure projects are completed accurately
• Foster a culture of accountability, collaboration, continuous learning, and operational excellence
• Provide ongoing feedback, coaching, and professional development opportunities.
• Serve as the final quality control checkpoint for campaign setup, launches, and
• Own the successful activation and delivery of digital media campaigns across paid search,
• Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and best
• Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360).
• Ensure accurate budget pacing, reconciliation, and financial stewardship across all digital
• Ensure campaign naming conventions, documentation, and operational standards are consistently followed.
• Guide ongoing optimization strategies to improve campaign performance while meeting client
• Review performance trends and recommend optimizations across audience targeting, bidding
• Partner with Media Planning and Analytics teams to translate campaign insights into actionable
• Monitor campaign health and proactively identify issues before they impact performance.
• Lead optimization discussions with internal teams and clients when appropriate.
• Oversee implementation and validation of conversion tracking across digital campaigns.
• Manage Google Tag Manager implementation and ensure accurate event tracking.
• Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and
• Collaborate on attribution methodologies, dashboard requirements, and campaign measurement
• Recommend improvements to clients' marketing technology stack to improve campaign
• Continuously improve activation workflows, QA processes, documentation, and operational efficiencies.
• Stay current on platform updates, beta opportunities, automation tools, and industry best
• Evaluate new technologies and execution methodologies that improve campaign performance or
• Evaluate automation tools, AI-enabled workflows, and emerging technologies that improve
• Collaborate with other department leaders to streamline campaign handoffs between Planning,

Skills

Team leadership

Cross-functional collaboration

Communication skills

Project management

Tools

Google Ads

Microsoft Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Campaign Manager 360

Google Tag Manager

GA4

Basis Technologies

The Trade Desk

Job description

Vladimir Jones seeks a Digital Media Supervisor to lead the agency's digital activation, optimizing paid media across search, social, and programmatic channels. You will manage a team of Optimization Specialists and Media Buyers, ensuring precise campaign setup, budgeting, and measurement.

The role emphasizes performance, process improvement, and collaboration with Planning, Analytics, Account Services, Creative, and Strategy teams.