Digital Marketing & Web Strategist

wedgwood; Grand Rapids (MI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

403b matched retirement

Medical plans with coverage

Flexible Spending Accounts

Health Savings Accounts

Dental and vision plans

Pet insurance

Legal insurance

Employee Assistance Program

Paid time off

Direct deposit

Student loan forgiveness PSLF

Paid holidays

Gym and wellness center access

Disability insurance

Life insurance

Tuition discount programs

Job summary

Wedgwood Christian Services in Grand Rapids seeks a creative, analytical Digital Marketing & Web Strategist to lead our digital presence, overseeing website strategy, advertising, SEO, automation, analytics, and CRM integrations.

You will collaborate with Marketing and IT to optimize campaigns, develop landing pages, monitor performance, and ensure consistent brand messaging across channels.

Qualifications

• Bachelor's degree in marketing, web development, advertising, communications, or related field.
• At least three years of digital marketing, website management, or analytics experience.
• Experience with website management tools; WordPress preferred.

Responsibilities

• Manage and enhance the organization's website functionality, updates, landing pages, and UX.
• Develop and execute digital marketing, ads, SEO, and Google Ads strategies.
• Analyze website and campaign performance to identify opportunities and improve results.
• Lead marketing automation and segmented communications initiatives.
• Collaborate with Marketing, IT, and vendors on campaigns and CRM integrations.
• Create digital ad content including messaging and visuals.
• Support events and department initiatives with digital assets.
• Monitor online presence and maintain brand consistency and reputation.
• Provide regular progress and performance updates and define next steps.

Skills

Google Analytics

Google Ads

SEO

Social media management

Marketing automation

WordPress

CRM integrations

Communication

Education

Bachelor's degree in marketing or related field

Tools

WordPress

CRM systems

Job description

Wedgwood Christian Services is seeking a creative, analytical Digital Marketing & Web Strategist to lead and strengthen our digital presence. This position manages website strategy and development, digital advertising, SEO, marketing automation, analytics, and CRM integrations while ensuring consistent and impactful communication across digital platforms.

Key Responsibilities

• Manage and enhance Wedgwood’s website, including functionality, updates, landing pages, and user experience.
• Develop and execute digital marketing, advertising, SEO, and Google Ads strategies.
• Analyze website, advertising, keyword, and social media performance to identify opportunities and improve results.
• Lead automated marketing and segmented communication initiatives.
• Partner with Marketing, Advancement, IT, and external vendors on campaigns, CRM integrations, and digital projects.
• Create digital advertising content, including messaging and visuals.
• Support A/V, streaming, organizational events, and other department initiatives.
• Monitor Wedgwood’s online presence and help maintain brand consistency and reputation.
• Provide regular updates on project progress, performance, and next steps.

Qualifications

• Bachelor’s degree in marketing, web development, advertising, communications, or a related field.
• At least three years of relevant experience in digital marketing, website management, marketing automation, advertising, or analytics.
• Experience with website management and development tools; WordPress experience preferred.
• Proficiency with Google Analytics, Google Ads, SEO practices, and social media management tools.
• Demonstrated ability to develop effective digital campaigns, analyze performance, and adjust strategies to improve results.
• Strong written and verbal communication skills with excellent attention to detail.
• Ability to take initiative, work independently, and collaborate across departments.
• Photography, videography, and editing experience preferred.
• Subscription to the Statement of Faith of Wedgwood Christian Services and agreement with the agency’s mission, purpose, and objectives.

BENEFITS:

• 403b Retirement Plan with Employer Match
• Medical plans with great coverage options
• Free supplemental virtual PCP care with medical plan
• Flexible Spending Accounts
• Health Savings Accounts
• Dental and vision plans
• Pet insurance
• Legal insurance
• A Locally Partnered Employee Assistance Program
• Competitive paid time off
• Direct deposit
• Federal Student Loan Forgiveness through PSLF
• Paid Holidays
• We also offer a full gymnasium with an attached 24hr wellness center that houses a wide variety of workout equipment. Wedgwood is happy to provide this space to our staff at no cost
• • Short term disability
  • Long term disability
  • Life insurance up to 2x your annual salary
• No-cost, employer paid training and re-certification provided to staff
• Wedgwood is proud to offer a full gymnasium with an attached 24hr wellness center that houses a wide variety of workout equipment. Wedgwood is happy to provide this space to our staff at no cost
• Through community partnerships, Wedgwood employees and in some case family members, are eligible for application and tuition fee discounts for several local colleges and universities.

Wedgwood Christian Services

Since 1960, Wedgwood Christian Services has been dedicated to aggressively taking on the toughest problems facing children and families through residential care, counseling services, and community programs. Our goal is to support and help restore the physical, social, intellectual, emotional and spiritual well‑being of children, adults, and families in our community.

Wedgwood is a local West Michigan agency, with offices bordering the coast of the beautiful Lake Michigan. Our main office is headquartered in Grand Rapids, Michigan, ranked in the top tier of the Best Places to Live in America according to Business Insider.

Mission:

Wedgwood Christian Services extends God's love to youth, adults, and families through professional counseling and educational services.

Core Values:

Integrity, Compassion, Excellence, and Diversity