Digital Marketing & Web Operations Manager

SFW Construction Inc; Portland (OR); On-site; USD 60,000 - 90,000; Full time

Job summary

A leading construction company in Portland, Oregon, seeks a Digital Marketing & Web Operations Manager to oversee web-based lead generation and local SEO efforts. This on-site role includes building microsites, coordinating overseas development, and executing marketing initiatives. Candidates should have experience with lead-generation websites, SEO, and managing contractors. This position plays a vital role in converting web traffic into measurable business growth.

Qualifications

• Experience building or managing lead-generation websites or landing pages.
• Comfortable using AI tools to improve content and workflows.
• Experience managing overseas contractors or freelancers.

Responsibilities

• Build and manage microsites and one-page lead generation websites.
• Create and manage Google Business Profiles.
• Manage timelines and quality control for contractors.

Skills

Lead generation websites

SEO and local SEO

Project management

Using AI tools

Managing overseas contractors

Tools

WordPress

Google Business Profiles

Job description

We are seeking a Digital Marketing & Web Operations Manager to work on-site at our Tualatin office, owning and scaling our web-based lead generation and local SEO efforts.

This role is hands‑on and execution‑focused. You will be responsible for creating high‑converting microsites and one‑page websites, managing overseas development resources, and executing SEO and website marketing initiatives that drive consistent inbound leads.This is not a remote role. Daily, in‑office collaboration is required.

What You’ll Be Responsible For

Website & Lead Generation

• Build and manage microsites and one‑page lead generation websites
• Design site structure, user flow, and conversion strategy
• Use AI tools to generate and refine website copy and content
• Coordinate and manage overseas web developers (Upwork or similar)
• QA, launch, and optimize landing‑page‑style websites for performance

SEO & Local Marketing

• Create and manage Google Business Profiles (GMB)
• Optimize local SEO, citations, and directory listings
• Write and publish SEO‑focused blog content
• Execute on‑page SEO (metadata, site structure, internal linking)
• Maintain consistent branding and messaging across digital properties

Web & Marketing Operations

• Manage timelines, task assignments, and quality control for contractors
• Maintain templates and repeatable processes for microsite builds
• Track performance metrics (traffic, leads, conversions)
• Continuously improve site performance based on results

What We’re Looking For

Required Experience

• Experience building or managing lead‑generation websites or landing pages
• Working knowledge of SEO and local SEO
• Experience managing overseas contractors or freelancers
• Comfortable using AI tools to improve content and workflows
• Strong project management and organizational skills

Nice to Have

• WordPress or CMS experience
• Familiarity with Facebook Page setup and basic social presence
• Experience with service‑based or local businesses
• Conversion rate optimization (CRO) experience

What Success Looks Like

• Microsites launch quickly and consistently
• Local listings rank and perform well
• Offshore developers deliver high‑quality work on schedule
• Website marketing becomes scalable and repeatable

Why This Role Matters

This position directly impacts lead generation and business growth. You will own the systems that turn web traffic into revenue.

How to Apply

Submit your resume and a brief overview of:

• Relevant websites or digital projects you’ve worked on
• Experience managing freelancers or offshore teams
• Any lead generation or SEO results you’ve driven