Digital Marketing Supervisor, Online Video

The TJX Companies, Inc.; Framingham (MA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

In-person collaboration at Framingham

Job summary

The TJX Companies, Inc. in Framingham, MA seeks a Digital Marketing Supervisor to support online video campaigns, drive optimization, and deliver actionable insights. Requires collaboration in-person at Framingham location on Tue & Wed, with strong communication and project management skills.

You will own campaign execution in Google Ads, monitor pacing, and coordinate with internal teams and external agencies to optimize performance and storytelling across digital channels.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications or related field.
• 3-4 years of online video media planning and buying experience.
• Expert knowledge of Google Ads Manager (Google Ads certified preferred), with additional video platform knowledge a plus.
• General understanding of digital analytics platforms (e.g., Adobe Analytics).
• Experience with brand safety and suitability (IAS knowledge a plus).
• Team player who is collaborative while being an effective communicator.
• Ability to work with and influence at all levels of the organization.
• Ability to interpret and analyze data and present it to a variety of stakeholders.
• Results driven, detail-oriented, and self-motivated.
• Excellent project management skills.
• Experience with Microsoft Office suite is required, particularly Excel.
• Related experience with a media agency, vendor or client-side media/marketing.
• Additional experience with executing and measuring various forms of digital media is a plus.

Responsibilities

• Own the execution and management of all online video campaigns from setup through launch and reporting within Google Ads and other applicable platforms.
• Monitor campaign launches and daily pacing to ensure performance goals are met.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Lead and support all rounds of campaign QA, revisions, and final go-live approval.
• Analyze campaign performance and provide reporting, inclusive of insights and opportunities for key metrics to brand partners.
• Collaborate with brand media and marketing teams and external agencies to provide actionable insights supportive of the holistic brand story.
• Support audience strategy development, implementation, and optimization in Google Ads.
• Work closely with and train Digital Marketing Specialists on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, paid social) on cross-channel strategy and execution.
• Cultivate and strengthen the strategic partnership with Google, driving collaboration and program growth.

Job description

DIGITIAL MARKETING SUPERVISOR, ONLINE VIDEO

***This role requires regular in-person collaboration at our Framingham, MA location every Tuesday and Wednesday.

The Digital Marketing Supervisor supports the Digital Marketing Manager on the execution, optimization, and analysis of online video campaigns on the In-House media buying team.

Key Responsibilities

Build Digital Marketing Expertise

• Serve as an online video subject matter expert, providing support on campaign development, structure, maintenance, and key reporting metrics.
• Monitor the competitive YouTube and online video landscape to identify audience trends, optimization opportunities, and bidding strategies that drive campaign performance and growth.
• Share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.

Drive Results (Plan, Execute, Measure)

• Own the execution and management of all online video campaigns from setup through launch and reporting within Google Ads and other applicable platforms.
• Monitor campaign launches and daily pacing to ensure performance goals are met.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Lead and support all rounds of campaign QA, revisions, and final go-live approval.
• Analyze campaign performance and provide reporting, inclusive of insights and opportunities for key metrics to brand partners.
• Collaborate with brand media and marketing teams and external agencies to provide actionable insights supportive of the holistic brand story.
• Support audience strategy development, implementation, and optimization in Google Ads.
• Work closely with and train Digital Marketing Specialists on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, paid social) on cross-channel strategy and execution.
• Cultivate and strengthen the strategic partnership with Google, driving collaboration and program growth.

Who We’re Looking For

• Bachelor’s Degree in Marketing, Advertising, Communications or related field
• 3-4 years of online video media planning and buying experience
• Expert knowledge of Google Ads Manager (Google Ads certified is preferred), with additional video platform knowledge a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)
• Experience with brand safety and suitability (IAS knowledge is a plus)
• Team player who is collaborative while being an effective communicator
• Ability to work with and influence at all levels of the organization
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail-oriented, and self-motivated
• Excellent project management skills
• Experience with Microsoft Office suite is required, particularly Excel
• Related experience with a media agency, vendor or client-side media/marketing
• Additional experience with executing and measuring various forms of digital media is a plus