Digital Marketing Strategy Leader — Growth & Analytics

Rural King; Mattoon (IL); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

401(k) plan with matching contributions

Healthcare plans

15% Associate Discount

YMCA Family Membership

Job summary

Rural King is seeking a Division Manager of Digital Marketing in Mattoon, IL, responsible for leading comprehensive digital marketing strategies that align with the company’s growth objectives. This role focuses on driving customer acquisition, engagement, and revenue growth through performance marketing, SEO, and social media.

The ideal candidate will have extensive digital marketing experience and a proven ability to manage multi-million dollar budgets. Professional growth, competitive benefits, and a people-first environment await you.

Qualifications

• 8–12+ years of digital marketing experience with at least 3–5+ years in leadership.
• Experience in managing multi-million dollar media budgets.
• Proven track record of driving customer acquisition and retention.

Responsibilities

• Lead digital marketing strategy and execution for growth objectives.
• Manage performance marketing and oversee digital campaigns.
• Develop strategies for SEO and organic traffic growth.

Skills

Digital Marketing Experience

Leadership Skills

SEO Expertise

Analytical Skills

Paid Search Knowledge

Organic Search Strategies

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

Google Ads

Microsoft Ads

GA4

Adobe Analytics

Job description

Rural King is seeking a Division Manager of Digital Marketing in Mattoon, IL, responsible for leading comprehensive digital marketing strategies that align with the company’s growth objectives. This role focuses on driving customer acquisition, engagement, and revenue growth through performance marketing, SEO, and social media.

The ideal candidate will have extensive digital marketing experience and a proven ability to manage multi-million dollar budgets. Professional growth, competitive benefits, and a people-first environment await you.