Digital Marketing Strategist for Cybersecurity & IT

Information Security Media Group (ISMG); Princeton (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

ISMG in Princeton, NJ is seeking a Digital Marketing Specialist to amplify the impact of our digital campaigns for enterprise clients—from launch to performance analysis—and ensure measurable outcomes and long-term client success.

You will oversee campaigns end-to-end, track KPIs, refine messaging, and translate performance into actionable recommendations for internal teams and clients. Join a data-driven culture at ISMG.

Qualifications

• 3–5 years of experience in digital marketing and campaign management
• Strong copywriting/editing skills
• Background in technology or information security marketing is a plus
• Strong project management skills—organized and deadline-driven
• Ability to manage multiple campaigns simultaneously
• Team-oriented and collaborative, yet able to work independently

Responsibilities

• Manage digital marketing campaigns end-to-end with seamless execution and on-time delivery
• Track KPIs, segment audiences, refine messaging, and optimize for engagement and ROI
• Translate campaign performance into trends and recommendations for internal teams and clients
• Build expertise in email marketing, landing page optimization, and digital engagement strategies
• Proofread and optimize promotional copy to meet ISMG standards
• Collaborate across a diverse global team to deliver client outcomes
• Stay current with marketing trends and cybersecurity/vendor ecosystem

Job description

ISMG in Princeton, NJ is seeking a Digital Marketing Specialist to amplify the impact of our digital campaigns for enterprise clients—from launch to performance analysis—and ensure measurable outcomes and long-term client success.

You will oversee campaigns end-to-end, track KPIs, refine messaging, and translate performance into actionable recommendations for internal teams and clients. Join a data-driven culture at ISMG.