Digital Marketing Strategist

PatientPath Co.; New Orleans (LA); Hybride; USD 70 000 - 100 000; Plein temps

Résumé du poste

PatientPath is seeking a Digital Marketing Strategist for a full-time hybrid role based in New Orleans, LA. You will design multi-channel campaigns, manage paid media across Meta, Google, and TikTok, and produce performance reports with actionable insights.

You’ll collaborate with internal teams and clients on creative concepts, media planning, and optimization strategies, leveraging analytics dashboards to drive results and focus on patient acquisition and retention dynamics.

Qualifications

• 5+ years experience managing paid digital ad campaigns across Meta, Google and TikTok.
• 5+ years experience testing new tactics to improve campaign effectiveness.
• Familiar with healthcare or professional services marketing and patient acquisition dynamics.
• Experience collaborating with design teams on campaign concepts.
• Strong skills in digital campaign strategy and execution across multiple channels.
• Experience with analytics and performance dashboards using analytics tools and ad platforms.
• Ability to develop compelling marketing messaging for websites and landing pages.
• Strong organizational and project management abilities, including meeting deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Advertising agency experience is preferred.

Responsabilités

• Develop multi-channel strategies and manage paid digital campaigns.
• Collaborate with internal teams and clients on creative concepts, media planning, performance, and optimizations.

Connaissances

Meta Ads

Google Ads

TikTok Ads

Campaign optimization

Performance analytics

Formation

Bachelor’s degree or equivalent

Outils

Google Analytics

Description du poste

Company: PatientPath empowers healthcare providers to attract more patients, operate efficiently, focus on patient care, and scale their practices with confidence. PatientPath serves as a growth engine providing strategic business support services including marketing, revenue cycle management, and consulting to healthcare practice owners. PatientPath is owned and operated by OrthoSynetics in Metairie, LA.

The Role: The Digital Marketing Strategist role is a full-time, hybrid (2 days/week in office) position based in New Orleans, LA.

• Day-to-day tasks include developing multi-channel strategies, managing paid digital campaigns, analyzing performance data, and preparing performance reports with actionable insights.
• Collaborates with internal teams and clients on creative concepts, media planning, performance, and optimizations.

Qualifications:

• 5 years+ experience managing paid digital ad campaigns on Meta, Google, and TikTok for multiple clients/businesses.
• 5 years+ experience testing new tactics and continuously improving campaign effectiveness.
• Familiarity with healthcare or professional services marketing and an understanding of patient acquisition and retention dynamics.
• Experience collaborating with graphic design team on campaign concepts.
• Strong skills in digital campaign strategy and execution across multiple digital channels.
• Experience with analytics, reporting, and performance optimization using tools like Google Analytics, ad platforms, and marketing performance dashboards.
• Ability to develop compelling marketing messaging and collaborate on content for websites and landing pages.
• Strong organizational and project management abilities, including prioritizing multiple campaigns and meeting deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Advertising agency experience is preferred.