Digital Marketing Strategist

Olive & Company; Minneapolis (MN); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Half-day Fridays

Hybrid work model

Career development opportunities

Job summary

A digital marketing agency in Minneapolis seeks an experienced Digital Marketing Strategist to drive client campaigns. The ideal candidate will have over 5 years of experience in digital marketing strategies, including SEO, content strategy, and analytics. Responsibilities include managing digital campaigns, analyzing performance, and leading client strategies. This position offers a hybrid work model with half-day Fridays, fostering a healthy work/life balance and team collaboration.

Qualifications

• 5+ years of experience in digital marketing strategy including digital advertising and SEO.
• Advanced knowledge of tools like Google Tag Manager and Google Analytics.
• Strong understanding of modern digital marketing channels.

Responsibilities

• Lead ongoing strategy for digital marketing programs.
• Measure, analyze, and report on digital marketing performance.
• Manage digital advertising campaigns across multiple platforms.

Skills

Digital advertising

SEO

Website strategy

Content strategy

Analytics

Tools

Google Tag Manager

Google Analytics 4

Google Search Console

Job description

Olive & Company is looking for an experienced Digital Marketing Strategist to join our agency. This role provides ongoing strategy, management, and analysis of digital marketing campaigns supporting our clients’ marketing goals.

Our ideal candidate is passionate about using modern digital marketing strategies to attract, engage, and nurture audiences. If you love digital advertising, SEO/AEO, website optimization, content strategy, and analytics, contact us today and tell us why you’ll be a good fit for the Olive team.

Job Responsibilities

• Lead ongoing strategy and management for your clients’ digital marketing programs in collaboration with our strategy, creative, and account teams.
• Provide ongoing measurement, analysis, and reporting.
• Manage and optimize ongoing digital advertising campaigns (paid search, paid social, display, etc.) across all platforms.
• Conduct SEO auditing, keyword research, and performance monitoring.
• Guide the strategy of ongoing content marketing efforts.
• Conduct relevant audience research and support the development of audience personas.
• Stay digital marketing trends, tools, and technologies.

Requirements for Application

• 5+ years of experience in digital marketing strategy, including digital advertising, SEO (and now AEO), website strategy, content strategy, lead generation, and analytics.
• Advanced knowledge of Google Tag Manager, Google Analytics 4, and Google Search Console.
• Strong understanding of modern digital marketing channels, strategies, and tactics.
• Self-motivated and able to manage your own tasks and schedule.
• Experience presenting strategic plans and ideas to client stakeholders.
• Experience collaborating with other strategists, creatives, and account teams.
• Comfortable managing a robust and diverse workload of client projects.
• Exceptional analytical, problem-solving, and communication skills.
• A team-oriented mindset with a passion for collaboration and innovation.
• PREFERRED: Experience in the technology, software, business services, engineering, or education sectors.
• OPTIONAL: Include results of any personality assessments (StrengthsFinder, DiSC, etc.)

To Apply

Please submit the application form on this page. Be sure to include relevant information that addresses the listed requirements, along with your resume, your LinkedIn profile, and any other materials demonstrating the value you will provide to Olive & Company and our clients.

About Olive & Company

Founded in 2003, Olive & Company is a digitally focused marketing agency that helps businesses and organizations overcome complex challenges to achieve their goals. We specialize in brand strategy, web design and development, and comprehensive digital marketing services.

Why Work With Us?

• Enjoy half-day Fridays all year long!
• Our hybrid work model (remote + Minneapolis office location) provides flexibility to accommodate employee preferences.
• You’ll be a vital part of a team where your talent will be appreciated and utilized, your input will be valued, and your skills will be developed.
• You’ll be a major contributor to the success of an endless variety of projects for top-flight clients.
• You’ll have an opportunity to grow with an agency that does superior-quality work and values a healthy life/work balance.

Equal Opportunity Employer

Olive & Company is an Equal Opportunity Employer and does not discriminate in our hiring or employment practices. All qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, disability, sex, or any other characteristic protected by State or Federal law.