Digital Marketing-Sr Sponsored Search Specialist

OMG, Inc-Sales and Marketing; Minneapolis (MN); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Collaborative culture

Opportunity to shape retail media strategy

Make immediate impact on campaigns

Job summary

A dynamic marketing agency in Minneapolis is seeking a Sr. Retail Sponsored Search Specialist. The ideal candidate has over 3 years of experience in SEO and managing sponsored search campaigns, particularly within retail media networks. Key responsibilities include client service, campaign execution, and optimizing performance across campaigns. This position offers a hybrid work model and the opportunity to work with major clients like Target.

Qualifications

• 3+ years in SEO/sponsored search with client-facing experience.
• Hands-on experience with retail media networks required.
• Degree in relevant field required.

Responsibilities

• Serve as the main point of contact for clients.
• Collaborate to design campaigns aligned to objectives.
• Monitor success metrics daily for campaign optimization.
• Deliver actionable recommendations from complex data.

Skills

Exceptional customer service orientation

Strong verbal and written communication skills

Strong analytical skills

Ability to present insights to marketing and executive audiences

Consultative mindset

Education

Bachelor’s Degree

Tools

Roundel Media Studio

Criteo

Epsilon

Job description

Digital Marketing-Sr Sponsored Search Specialist

Digital Marketing-Sr. Retail Sponsored Search Specialist

About OMG, Inc.

OMG, Inc. is a dynamic Minneapolis-based sales and marketing agency that works with brands and Target to drive growth. As a privately held firm, we excel at building, innovating, and disrupting the retail landscape by combining top-tier experience with cutting‑edge data and analytics.

Position Overview

OMG, Inc. is seeking a Sr. Retail Sponsored Search Specialist for Target's Roundel Media Studios who combines technical expertise in sponsored search with exceptional client service skills. This role is perfect for a strategic thinker who thrives in a fast‑paced environment and enjoys building strong relationships with both clients and internal teams.

The ideal candidate brings 3+ years of experience in retail media networks (Roundel Media Studio, Criteo, Epsilon, etc.) and has a passion for turning data into actionable insights that drive measurable business results.

Key Responsibilities

Client Service & Relationship Management

• Serve as the day‑to‑day point of contact for clients, delivering proactive communication and support
• Translate client business needs into actionable search strategies and solutions within Roundel
• Present campaign updates, insights, and recommendations in a clear, professional, and consultative manner
• Anticipate client questions and provide responsive, high‑quality service to build trust and confidence

Campaign Management & Execution

• Collaborate with clients, vendors, and internal sales teams to design campaigns aligned to business objectives
• Oversee execution teams to optimize performance across sponsored search campaigns
• Conduct keyword research, competitive analysis, and category benchmarks to inform campaign direction
• Manage the day‑to‑day partnership with our key stakeholders.

Optimization & Reporting

• Monitor success metrics and KPIs daily to ensure flawless execution
• Deliver weekly, monthly, and quarterly reporting — turning complex data into actionable recommendations
• Provide strategic insights that demonstrate ROI and create upsell/cross‑sell opportunities
• Work hand‑in‑hand with the Marketing Director and Sales VPs to align execution with client goals
• Act as a consultant on emerging retail media opportunities and best practices
• Participate in client meetings, QBRs, and joint business planning to influence long‑term strategy
• Support business development conversations by showcasing OMG's retail media expertise

Qualifications

Required:

• Education: Bachelor’s Degree
• Experience: 3+ years in SEO/sponsored search, with client‑facing or account management exposure in an agency, broker, or retail media environment
• Platform Expertise: Hands‑on experience with Roundel Media Studio, Criteo, Epsilon, or equivalent retail media networks

Skills

• Exceptional customer service orientation with strong verbal and written communication skills
• Ability to present insights and strategies to both marketing and executive‑level audiences
• Strong analytical skills with the ability to turn data into clear client recommendations
• Comfortable managing multiple stakeholders and deadlines in a client‑centric environment
• Consultative mindset with a focus on building long‑term client relationships

Reporting Structure

This position reports to the Director, Digital Marketing, with a dotted line to Sales VPs. Sales leaders act as the primary points of contact with clients and Target, and this role will partner closely with them to provide white‑glove service and campaign excellence. The role is based in Minneapolis and a hybrid office policy.

Why Join OMG, Inc.?

• Work with prestigious clients like Target and leverage cutting‑edge retail media platforms
• Collaborative, team‑oriented culture that values innovation and excellence
• Opportunity to shape retail media strategy and influence client success
• Make an immediate impact on high‑profile campaigns

Location

Minneapolis, MN

To Apply

Please send an official resume and cover letter to [e-mail].