Digital Marketing Specialist Web, Analytics & Marketing Operations

A1 American; California (MO); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefits

Professional development opportunities

Hybrid/Remote eligible

Job summary

A leading manufacturer is seeking a Digital Marketing Specialist to handle web management, analytics, and marketing operations. The ideal candidate will manage website updates, analyze traffic data, and support paid media campaigns on platforms like Google Ads and LinkedIn. A Bachelor's degree in Marketing or a related field along with 3-5 years of digital marketing experience is required. This role offers hybrid work options and emphasizes proactive communication and data-driven decision-making.

Qualifications

• 3-5 years of experience in digital marketing and marketing operations.
• Proficiency in GA4 reporting and traffic source analysis.
• Hands-on experience managing websites and applying SEO best practices.
• Hands-on experience managing websites/CMS platforms (WordPress or similar) and applying basic SEO best practices (metadata).
• Experience supporting paid media in Google Ads, LinkedIn, and Meta (tracking/UTMs, QA, reporting; optimization support a plus).
• Experience working in a CRM (list hygiene, reporting) and coordinating with Sales; comfort maintaining marketing databases.
• Advanced Excel skills (pivots/lookups); comfort contributing to or maintaining Power BI dashboards.
• Strong organization, vendor coordination, and attention to detail.

Responsibilities

• Manage website content updates and enhance product pages.
• Own the marketing dashboard and report on performance metrics.
• Support paid media campaigns and social media channels.
• Monitor site health and troubleshoot with vendors.
• Own the marketing dashboard and deliver recurring performance reporting.
• Analyze traffic sources, campaign results, and audience behavior.
• Maintain data hygiene across CRM and marketing databases.
• Support campaigns, surveys, and loyalty programs.
• Track marketing program spend and maintain records.
• Coordinate content, design, and events with internal/external teams.

Skills

Digital marketing

SEO

Data analysis

Project management

Content creation

Campaign analytics

SEO basics

Vendor coordination

Strong writing

Education

Bachelor’s degree in Marketing

Equivalent practical experience

Tools

GA4

WordPress

Power BI

Google Ads

LinkedIn

CRM Systems

Job description

Digital Marketing Specialist — Web, Analytics & Marketing Operations

• Department: Marketing
• Reports to: VP of Marketing
• Location: Pacoima, CA (Hybrid/Remote Eligible)
• Travel: Limited; occasional local or regional tradeshows/events

About A1 American

A1 American is a manufacturer and distributor serving the hospitality, healthcare, commercial laundry, fitness, vacation rental, and car care markets. We help customers operate efficiently and elevate guest experiences through dependable products and responsive service.

Role Summary

The Digital Marketing Specialist independently manages day-to-day execution across web, analytics/reporting, paid media support, marketing operations, and cross‑functional coordination. This role owns the marketing dashboard, maintains core marketing databases and product content systems, and drives website accuracy and performance with minimal oversight.

Key Responsibilities

Website & Digital Platforms

• Manage website content updates, enhanced product pages, product spec content, and basic on‑page SEO (metadata, titles, descriptions).
• Maintain accuracy of product spec library, label/carton artwork databases, and related web/product content systems.
• Coordinate website launches, site consolidations, redirects, and QA with internal stakeholders and vendors.
• Monitor site health (broken links, form issues, page performance) and troubleshoot/coordinate fixes with vendors.
• Coordinate setup and ongoing support for customer web portals; route and resolve web‑related customer service inquiries.
• Maintain online directory listings and ensure brand/contact consistency across platforms.

Analytics, Reporting & Marketing Operations

• Own the marketing dashboard and deliver recurring performance reporting (GA4 traffic sources, email campaign performance, paid media, and CRM insights).
• Analyze website traffic sources, campaign results, and audience behavior to surface actionable insights and recommendations.
• Maintain and improve data hygiene across CRM, email lists, and marketing databases; coordinate fixes with Sales/Customer Service as needed.
• Participate in Power BI initiatives (requirements gathering, data cleanup, dashboard maintenance, documentation).
• Support customer surveys and feedback collection; summarize results and recommend improvements.
• Support loyalty, referral, and online review campaigns (setup support, tracking, reporting, and continuous improvement).
• Track marketing program spend at a practical level (invoices/POs/vendor billing support) and maintain organized records.

Paid Media & Social Channels

• Support execution and reporting for Google Ads, LinkedIn Advertising, and Facebook/Meta campaigns (tracking/UTMs, QA, and performance reporting).
• Coordinate campaign creative, landing pages, and reporting inputs with internal stakeholders and vendors.
• Maintain LinkedIn and other social media channels (content scheduling, basic community engagement, and channel hygiene).
• Support participation in LinkedIn Groups and relevant industry associations (posting support and community upkeep).
• Maintain organized paid media assets, audiences, and tracking documentation to enable repeatable execution.

Content, Creative & Events Support

• Coordinate with internal and external stakeholders for flyers, collateral, catalogs, and other creative needs (briefs, revisions, approvals, timelines).
• Support content creation (posts, blogs, infographics), video script writing, and customer testimonials/case‑study inputs.
• Coordinate product photography needs (shot lists, scheduling, asset delivery, and file organization).
• Support tradeshow and event preparation (collateral, signage, samples, shipping, and onsite support as needed).
• Maintain a structured digital asset library (naming conventions, version control, and easy retrieval).

Process Improvement & AI Tools

• Research, test, document, and implement AI tools to improve marketing workflows; train internal users on best practices.
• Build simple SOPs/checklists for recurring processes (site updates, reporting cadence, campaign QA).
• Identify bottlenecks and propose process improvements that improve speed, accuracy, and cross‑team alignment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
• 3–5 years of hands‑on experience in digital marketing and marketing operations with the ability to run independently.
• Proficiency in GA4 reporting, traffic source analysis, and campaign performance reporting (email + paid media).
• Hands‑on experience managing websites/CMS platforms (WordPress or similar) and applying basic SEO best practices (metadata).
• Experience supporting paid media in Google Ads, LinkedIn, and Meta (tracking/UTMs, QA, reporting; optimization support a plus).
• Experience working in a CRM (list hygiene, reporting) and coordinating with Sales; comfort maintaining marketing databases.
• Advanced Excel skills (pivots/lookups); comfort contributing to or maintaining Power BI dashboards.
• Strong organization, vendor coordination, and attention to detail; able to manage multiple priorities and deadlines.

Preferred Qualifications

• Experience with AI tools – researching, testing, implementation and training
• Experience supporting B2B marketing in hospitality, healthcare, commercial laundry, fitness, vacation rental, or car care industries.
• Working knowledge of email marketing platforms and basic deliverability/list management concepts.
• Experience with product content management, digital asset management, or SKU‑heavy environments.

Core Competencies

• High ownership mindset; executes with minimal oversight and communicates proactively.
• Data‑informed decision making; turns reporting into next steps and recommendations.
• Strong writing/editing skills with a focus on clarity and consistency.
• Cross‑functional coordination and vendor management; keeps projects moving.
• Detail oriented execution; maintains clean systems, organized files, and accurate data.

Salary DOE; comprehensive benefits and professional development opportunities.

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