Digital Marketing Specialist, Remote

Aledade; Austin (TX); Remote; USD 60,000 - 75,000; Full time

Job summary

A leading healthcare services company is seeking a digital marketing specialist to design and implement comprehensive marketing strategies across multiple platforms. This role offers a competitive salary, opportunities for career growth, and flexible work arrangements, alongside a robust benefits package and a commitment to diversity and inclusion.

Benefits

Comprehensive benefits package

Flexible work schedules

21 days PTO in the first year

12 weeks paid parental leave

Qualifications

• Minimum of 4 years of experience in digital marketing, particularly in email marketing and paid advertising.
• Strong proficiency with analytics tools and marketing platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Design and implement integrated digital marketing campaigns across various channels.
• Craft and execute email marketing strategies focusing on segmentation.
• Manage and oversee paid advertising strategies, ensuring compliance and maximizing ROI.

Skills

Analytical skills

Problem-solving

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce

HubSpot

Google AdWords

LinkedIn

Google Analytics

SEMrush

Job description

Employer Industry: Healthcare Services

Why consider this job opportunity:
- Salary up to $75,000 base + bonus + equity
- Opportunity for career advancement and growth within the organization
- Flexible work schedules and the ability to work remotely
- Comprehensive benefits package, including health, dental, and vision insurance
- Robust time-off plan with 21 days of PTO in the first year and 12 weeks of paid parental leave
- Supportive and inclusive work culture that celebrates diversity

What to Expect (Job Responsibilities):
- Design and implement integrated digital marketing campaigns across various channels, including email, PPC, and social media
- Craft and execute email marketing strategies, focusing on segmentation and customer behavior
- Manage and oversee paid advertising strategies, ensuring compliance and maximizing ROI
- Develop and optimize landing pages and website content to enhance the user experience
- Collaborate with cross-functional teams to align digital marketing strategies with business objectives

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum of 4 years of experience in digital marketing, with expertise in email marketing and paid advertising
- Proficiency with platforms such as Salesforce, HubSpot, Google AdWords, and LinkedIn
- Strong analytical and problem-solving skills, with familiarity in analytics tools like Google Analytics and SEMrush
- Excellent written and verbal communication skills

How to Stand Out (Preferred Qualifications):
- HubSpot marketing certifications
- Google AdWords and Google Analytics certifications
- Experience managing vendor and agency relationships
- ABM certifications

#HealthcareServices #DigitalMarketing #RemoteWork #CareerOpportunity #DiversityAndInclusion

We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.