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Digital Marketing Specialist

RSI Security

San Diego (CA)

Remote

USD 45,000 - 65,000

Full time

2 days ago
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Job summary

RSI Security, a leader in cybersecurity compliance, seeks a Digital Marketing Specialist to drive SEO and enhance digital marketing strategies. This fully remote position focuses on leveraging marketing technologies to align business goals with digital initiatives, offering a salary between $45k-$65k per year.

Benefits

Employer-paid medical, dental, vision coverage
Paid holidays, vacation, and sick time
401K retirement plan with 100% employer match
Educational reimbursement program
Employee referral bonus program
Work-life balance

Qualifications

  • 2-4 years experience in digital marketing or growth marketing.
  • Bachelor’s degree in a related field.
  • Experience with paid media channels like Google Ads preferred.

Responsibilities

  • Enhance website and blog including SEO, design, and optimization.
  • Manage Google Ads and optimize ROI.
  • Build HubSpot automations to nurture leads.

Skills

Digital Marketing
SEO
Customer Segmentation
Social Media
Project Management
Email Campaigns

Education

Bachelor’s degree in marketing, business, communication, journalism, or related field

Tools

WordPress
WooCommerce
HubSpot
Google Analytics
Google Ads
SEMRush
Asana
HTML
CSS
JavaScript
PHP

Job description

Location: 100% Remote, Open to any permanent legal resident currently residing in the USA
Type: Full-time, Permanent, Direct Hire
Pay: Based on experience, education, geographic location, and market rates. Target range = $45-$65k/yr
Travel: None

*** Please ensure you read through the entire job posting and you also understand the work model, expectations, requirements, location, and qualification requirements for this role. ***

About Us:
RSI Security is a trusted leader in cybersecurity compliance and assessment, dedicated to helping organizations navigate complex security frameworks and safeguard their operations. We are committed to operational excellence, leveraging innovation and expertise to deliver tailored solutions that empower businesses to thrive in a rapidly evolving digital landscape. Our culture emphasizes collaboration, continuous improvement, and professional growth, offering team members the opportunity to contribute meaningfully to impactful projects in a supportive and forward-thinking environment.

Position Summary:
The Digital Marketing Specialist serves as the subject matter expert on leveraging marketing technologies to enhance RSI’s efforts in SEO, customer segmentation, and social media. This role drives alignment between digital marketing strategies and business goals through automation, SEO optimization, compliance, reporting, and cross-functional coordination.

Roles & Responsibilities:

  • Website and blog enhancements including SEO, design, optimization, performance, functionality, quarterly audits, and security
  • Oversee and optimize ecommerce website using WooCommerce
  • Manage Google Ads and optimize for ROI
  • Email campaign creation and management
  • Assist with event management, research, and speaking opportunities
  • Build and enhance HubSpot automations and workflows to nurture leads and clients
  • Conduct competitor and industry research
  • Engage with clients and leads on LinkedIn using marketing best practices
  • Report monthly on website, blog, and SEO performance using Google Analytics and other tools
  • Evaluating, implementing, and improving marketing technologies and tools using
  • Process design, implementation, and continuous improvement best practices
  • Task and project management

Qualifications:

  • 2-4 years of experience in digital marketing, demand generation, or growth marketing (B2B SaaS preferred).
  • Bachelor’s degree in marketing, business, communication, journalism, English or related field.
  • Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) and how they fit into a demand generation strategy is preferred.
  • Experience with WordPress, WooCommerce, HubSpot, GoDaddy, and SEMRush.
  • Web development skills with HTML, CSS, JavaScript, PHP
  • Google SEO and SSL auditing and optimization
  • Extensive experience with developing, maintaining, and optimizing WordPress and WooCommerce websites and blogs
  • Google Ads/PPC and Google Analytics
  • HubSpot - CRM maintenance, auditing, and automation experience
  • GoDaddy hosting security suite
  • Familiarity with uptime monitoring tools, backup solutions, broken link checkers, performance testing tools, and cache management tools
  • Asana or similar project management tools
  • Strong email sequencing and campaign experience
  • Event management experience
  • Google Suite including Google Docs and Google Sheets
  • A computer and an extra screen.

Benefits (location-based):

  • Personal wellness and employee assistance program
  • Employer-paid medical, dental, vision coverage, and life insurance
  • Paid holidays, vacation, and sick time

Learning & Development:

  • Educational reimbursement program
  • E-learning training courses
  • Company-sponsored leadership and mentoring program

Financial Wellness:

  • 401K retirement plan with 100% employer match
  • Performance bonus

Other Perks:

  • Employee referral bonus program
  • Work and life balance
  • Remote work

As a global employer, we consider numerous factors when determining compensation, including the specific job responsibilities, your geographical location, and your level of experience. For this role, we estimate a target pay range and budget of $45k-$65k per annum.

Our commitment to equity, equal opportunity, inclusion, and diversity is part of our broader commitment to respecting fundamental human rights across our value chain. RSI Security is proud to be an Equal Opportunity Employer. The Company will consider for employment qualified applicants with arrest and conviction records.

Equal Opportunity Employer/Veterans/Disabled

For more information on RSI Security, please visit our website - www.rsisecurity.com or our social media RSI Security LinkedIn. On our career site, you will find some of the key steps you can expect to guide you along the way.

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