Digital Marketing Specialist - PPC

Bailey & Galyen Attorneys at Law; Dallas (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Bailey & Galyen Attorneys at Law in Dallas seeks an experienced Paid Search Specialist who thrives in fast-paced environments and is passionate about performance marketing.

You will manage Google Ads, Bing Ads, Meta, TikTok, and other platforms; conduct keyword research, write ad copy, run A/B tests, and optimize budgets. The role collaborates with the Director of Marketing to align paid media with firm goals and deliver measurable ROAS for lead generation.

Qualifications

• 5+ years of experience managing SEM and PPC campaigns for lead generation.
• Proven success managing paid search.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• Deep understanding of digital marketing KPIs including ROAS, CAC, and sales growth
• Strong proficiency in Google Ads and Bing Ads platforms
• Advanced skills in Excel, data analysis, and budget tracking
• Excellent communication, time management, and organizational skills
• Passion for eCommerce, online lead generation, digital marketing innovation, and continuous learning
• Previous law firm client experience is a plus

Responsibilities

• Campaign Management: Plan, launch, and optimize paid media campaigns across platforms like Google Ads, Bing Ads, and Meta Ads, Twitter, and TikTok.
• Keyword Research: Identify and refine keyword strategies to maximize relevance and ROI.
• Ad Copy & Creative Assets: Write compelling ad copy and contribute to the development of creative that resonates with target audiences.
• Performance Analysis: Analyze campaign data to track KPIs (CTR, ROAS, CAC, etc.), optimize performance, and support business growth.
• A/B Testing: Design and execute tests to improve ad effectiveness.
• Budget Management: Manage large-scale budgets and bid strategies for maximum efficiency.
• Reporting: Provide regular performance reports with insights and strategic recommendations. Create dashboards in Looker or third-party dashboard platform.
• Trend Monitoring: Stay current on SEM/PPC best practices, platform updates, and digital trends.
• Team Collaboration: Work closely with the Director of Marketing to ensure paid media strategies align with overall marketing objectives.
• Troubleshooting: Identify and resolve campaign-related issues quickly and effectively.

Skills

SEM & PPC

Lead generation

Campaign management

Keyword research

Ad copy

A/B testing

Budget management

Reporting & analytics

Looker dashboards

Digital marketing

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Ads

Bing Ads

Looker

Excel

Job description

Collaborative. Respectful. A place to serve clients and enjoy work/life balance. These are just a few words that describe what life is like at Bailey & Galyen. As one of the leading consumer law firms, Bailey & Galyen, Official Law Firm Sponsor of The Texas Rangers— serving Texas as well as the surrounding states for over 40 years is growing through our incredibly talented and diverse team members who are committed to total client satisfaction. At Bailey & Galyen, we cultivate an environment where all team members are provided with the resources and support needed to produce their best work.

Who We’re Looking For

We’re seeking an experienced and data-driven Paid Search Specialist who is passionate about performance marketing. The ideal candidate thrives in fast-paced environments, has a deep understanding of paid search strategy across multiple platforms, and can drive measurable results aligned with business goals.

Key Responsibilities

• Campaign Management: Plan, launch, and optimize paid media campaigns across platforms like Google Ads, Bing Ads, and Meta Ads, Twitter, and TikTok.
• Keyword Research: Identify and refine keyword strategies to maximize relevance and ROI.
• Ad Copy & Creative Assets: Write compelling ad copy and contribute to the development of creative that resonates with target audiences.
• Performance Analysis: Analyze campaign data to track KPIs (CTR, ROAS, CAC, etc.), optimize performance, and support business growth.
• A/B Testing: Design and execute tests to improve ad effectiveness.
• Budget Management: Manage large-scale budgets and bid strategies for maximum efficiency.
• Reporting: Provide regular performance reports with insights and strategic recommendations. Create dashboards in Looker or third-party dashboard platform.
• Trend Monitoring: Stay current on SEM/PPC best practices, platform updates, and digital trends.
• Team Collaboration: Work closely with the Director of Marketing to ensure paid media strategies align with overall marketing objectives.
• Troubleshooting: Identify and resolve campaign-related issues quickly and effectively.

Qualifications

• 5+ years of experience managing SEM and PPC campaigns for lead generation
• Proven success managing paid search.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• Deep understanding of digital marketing KPIs including ROAS, CAC, and sales growth
• Strong proficiency in Google Ads and Bing Ads platforms
• Advanced skills in Excel, data analysis, and budget tracking
• Excellent communication, time management, and organizational skills
• Passion for eCommerce, online lead generation, digital marketing innovation, and continuous learning
• Previous law firm client experience is a plus

Why Bailey & Galyen?

• Work with a respected, fast-growing firm that values your ideas and contributions
• Enjoy a collaborative, people-first environment with true work/life balance
• Be part of a team that’s making a real difference for clients across Texas and beyond

Ready to Join Us?

If you’re a strategic thinker with a passion for paid media and a drive for results, we want to hear from you.