Digital Marketing Specialist (Paid Media / HubSpot Focus)

Ironpaper; United States; Remote; USD 60,000 - 78,000; Full time

Job summary

A leading B2B growth agency is hiring a Digital Marketing Specialist to develop and execute inbound marketing strategies. The ideal candidate will leverage data and automation to optimize client performance and drive results. This role is remote-friendly, offering a supportive culture and opportunities for professional growth.

Benefits

Work-life balance

Comprehensive PTO

401k plan with matching

Medical plan options

Flexible Fridays

Qualifications

• 3+ years of experience in inbound and digital marketing campaigns.
• Advanced skills in Google Ads/PPC or LinkedIn paid campaigns.
• Proficiency in AI tools for campaign analysis.

Responsibilities

• Develop and execute inbound marketing strategies to optimize client performance.
• Build reports and refine account performance based on messaging themes.
• Collaborate for strategy alignment with long-term business goals.

Skills

SEO auditing

Data analysis

Communication

Critical thinking

Campaign optimization

Tools

HubSpot

Google Ads

Salesforce Marketing Cloud

Marketo

Pardot

Job description

Digital Marketing Specialist (Paid Media / HubSpot Focus)

Ironpaper is a B2B growth agency that works with remarkable clients to achieve their growth goals through inbound marketing. Our growing team is very collaborative and passionate about the work we do. We provide an inclusive and supportive environment that enables our employees to grow and be challenged to do their best work.

We embrace diversity in all forms, value the talents, perspectives, and contributions of people from all backgrounds, and encourage people from diverse backgrounds to apply. You can read more about our commitment to diversity, equity and inclusion here: https://www.ironpaper.com/dei-at-ironpaper

We strongly encourage you to apply even if they don’t meet 100% of the criteria for the position. We’ll do our best to match you to a role that best meets your skills, experience, and interests.

About the job:

Ironpaper seeks an experienced digital marketer to develop and execute inbound marketing strategies, leveraging data and automation to optimize client performance. The ideal candidate is a conceptual thinker, embraces technology and AI, and can drive results while thinking critically and strategically.

Qualifications include:

• Proven experience (3+ years) in planning and executing inbound and digital marketing campaigns. Agency or similar experience preferred.
• Advanced skills in at least one platform: Google Ads/PPC or LinkedIn paid campaigns. If experience is limited to one, a commitment to learning the other within the first 2 months is required.
• Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or Pardot is preferred. Creation of automation, reports, and dashboards is a plus.
• Ability to conduct SEO audits and apply best practices to improve website performance, ensuring alignment with broader marketing strategies.
• Proficiency with AI tools to assist with campaign analysis, optimization, and deriving data-driven insights to improve performance.
• Conceptual thinker who can connect marketing efforts to broader business objectives and ensure campaigns support long-term growth.
• Articulate communication skills to clearly explain marketing strategies and campaign results to internal teams and clients.
• Strategic mindset to develop marketing campaigns that not only drive immediate results but align with the client’s long-term business goals.
• Critical thinking to analyze data and identify trends that guide marketing decisions.
• Proactive and self-motivated, consistently looking for ways to optimize and improve marketing effectiveness.
• Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.
• Strong desire to learn advanced analytics and leverage AI tools and platforms like Google Analytics, HubSpot, etc.
• Excellent communication skills, both written and verbal, with a collaborative approach.
• Inherently kind and open to feedback, working effectively in a remote team.

Your Day-to-Day:

Campaign + SEO Reporting:

• Consistently gather and report on the performance of marketing campaigns and SEO initiatives to inform campaign strategy. Build reports. Refine and monitor account performance around messaging themes, landing pages (LPs), ad copy, blog posts, and content offers. Use AI tools to enhance reporting accuracy and derive actionable insights.

Campaign Building + Technical Expertise:

• Build compelling, effective campaigns in HubSpot, Pardot, LinkedIn, etc. with the Ironpaper methodology and account strategy in mind. Ensure they align with Ironpaper’s methodology and account strategy. Leverage marketing automation and AI tools to optimize campaign workflows and performance.

Campaign Optimization:

• Track and optimize the performance of individual campaigns and conversion points. Collaborate with the Growth Specialist for larger shifts/iterations. Monitor performance across channels, particularly low-performing metrics, and identify what needs to be optimized. Derive insights from campaign data. Use real-time data to continuously optimize messaging and strategy.

Effective Campaigns:

• Campaigns that are error-free, regularly optimized, and contribute to account goals and growth. Ensure that all campaigns are thoroughly checked and optimized for maximum performance. Collaborate across teams to support consistent optimization. Error-free execution is a key priority.

Campaign Insights + Communication:

• Understand the performance of campaigns and digital marketing efforts as a whole. Derive insights and share with client and internal teams. Communicate campaign strategies and results clearly to clients, ensuring alignment with their business goals.

QA + Optimization Context:

• DMs should be providing feedback to content, design, and development depending on campaign performance or as part of their QA process before campaigns go live. Leverage AI and analytics tools to assess campaign performance. Provide feedback to content, design, and development teams based on performance data, particularly during the QA process before campaigns go live.

CRM & Automation Management:

• Implement and manage client CRM accounts in platforms such as HubSpot, ensuring automation is used to improve marketing workflows and lead nurturing. Integrate CRM tools with other systems and manage workflows to ensure seamless performance tracking and reporting. Use data properties to better understand marketing outcomes.

Benefits you’ll enjoy:

• Compensation is based on your skills, knowledge, and abilities. The range for this role is 60-78K. Additional compensation opportunities are available for senior and leadership roles.
• Work-life balance
• Friendly, collaborative, and supportive culture
• Focus on learning and professional development
• Comprehensive PTO benefit with a company-wide winter holiday week break
• Permanently remote work
• Medical plan options with generous employer contributions
• Free dental and vision insurance for you
• 401k plan with employer matching to 4%
• Flexible Fridays

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BEWARE OF HIRING SCAMS: Ironpaper will never ask for personal information such as your Social Security Number, date of birth, or banking details during the hiring process. If you are hired, you will provide information securely through our official employee onboarding portal.

To ensure you are communicating with Ironpaper, always apply through our official careers page and verify emails are from our @ironpaper.com domain. We communicate via email and LinkedIn. We do not use Discord, WhatsApp, or texting.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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