Digital Marketing Specialist, eCommerce

VSP Vision Care; United States; Remote; USD 60,000 - 104,000; Full time

Job summary

A leading company, VSP Vision Care, is seeking a Digital Marketing Specialist responsible for enhancing online usability, design, and conversion rates. This role involves developing web content and collaborating with marketing teams to drive successful campaigns, all while ensuring compliance and maintaining web standards.

Qualifications

• 4+ years professional experience in Digital Media production.
• Experience with multi-media formats.
• Ability to work with a high sense of urgency and handle multiple priorities.

Responsibilities

• Develop front-end web design including graphics, HTML CSS and JavaScript/jQuery.
• Research and apply new technologies for web development projects.
• Partner with marketing groups to ensure consistent execution of marketing programs.

Skills

Art Direction

Strong project leadership

Strong analytical skills

Excellent presentation skills

Excellent communication skills

Education

Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business

Tools

Adobe Creative Suite

Google Ads Manager

Facebook Ads Manager

HTML

CSS

JavaScript

Job description

The Digital Marketing Specialist is involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets.

Development and maintenance of VSP Vision websites or applications

Develop front-end cutting-edge, fast-loading and standards-compliant web design including graphics, HTML CSS and JavaScript/jQuery

Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc.

Consult with market managers and business partners

Build prototypes that utilize UX design patterns

Research and apply new technologies and apply appropriately in web development projects

Ensure websites and applications are 508 compliant, including those outsources to vendors

Serve as the publisher of web portals, accountable for accurate content and language

Gather information for needs assessments, and support the development of the business objectives and timelines for web projects

Conduct various types of analyses including alternative business applications, cost-benefit, data feasibility, impact, technical and workflow/processes, and make recommendations for improvement

Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs

Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enh anced corporate initiatives

Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements

Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles , and images for e-mail campaign templates and landing pages

Maintain internal web platform ongoing maintenance and development

Job Specifications

Typically has the following skills or abilities:

Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience

4+ years professional experience in Digital Media production with some experience in Internet technologies, development , and support

Experience with audio, video , and other multi-media formats

Art Direction experience in both print and digital media

Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator , and Photoshop

Strong project leadership and strategic planning skills

Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines , and constant interruption

Ability to multi-task effectively

Experience working on and leading cross-department relationships to accomplish design projects

Excellent presentation and conceptual skills

Self-motivated, positive attitude, strong interpersonal and leadership skills

Proven record of accountability

Exposure to application interface and online advertisement design

Bro ad knowledge of current design trends and techniques for web

Understanding of Web site priorities, product development, audience needs, site traffic , and page views

Regularly exer cise discretion and independent judgment in the performance of job duties

Preferred Skills

Experience in digital marketing, with a focus on e-commerce

Experience with Google and Facebook ads manager to track spend and performance in partnership with agencies to inform future campaigns

Experience with SEO, PPC advertising, social media marketing, email marketing, and display advertising

Strong analytical skills and ability to interpret data to make informed decisions

Excellent written and verbal communication skills, with a strong attention to detail

Knowledge of HTML, CSS, and JavaScript

#LI-MARCHON

#LI-REMOTE

#LI-DNI

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please click here .

Salary Range:

60000

-

103500

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.

About the company

VSP Vision Care is a vision care health insurance company operating in Australia, Canada, Ireland, the United States, and the United Kingdom.

Notice

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