Digital Marketing Specialist - Hybrid

Skyrocket Education; Pasadena (CA); On-site; USD 39,000 - 47,000; Full time

Job summary

Skyrocket Education in Pasadena is seeking a Digital Marketing Specialist to plan, execute, monitor, and optimize multi-channel campaigns that drive client enrollment, engagement, and brand awareness.

You will manage paid advertising, content updates, CRM support, and lead management, translating campaign results into actionable recommendations while collaborating with teams to align with client priorities and budget constraints.

Qualifications

• Strong analytical and creative thinker with ability to translate data into actionable insights.
• Understanding of how digital channels complement each other to achieve enrollment goals.
• Experience with paid ads, website content maintenance, and CRM fundamentals.

Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms.
• Monitor performance, optimize bidding, targeting, and budgets.
• Maintain engaging website content and support CRM/lead-management processes.
• Translate data into clear recommendations for client priorities and budgets.

Job description

Starting Pay Range

$28.00 - $34.00 - Hourly

Depending on experience

Job Description:

The Digital Marketing Specialist is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns that support client enrollment, engagement, brand awareness, and organizational goals. This role manages digital advertising across multiple platforms, evaluates campaign performance, maintains accurate and engaging website content, supports CRM and lead-management processes, and translates marketing data into clear recommendations.

The ideal candidate is both analytical and creative, understands how digital channels work together, and can actively adjust campaigns based on performance, audience behavior, budget, and client priorities.