Digital Marketing Specialist, Corporate

Belden; United States; Remote; USD 60,000 - 85,000; Full time

Job summary

Belden seeks a Digital Marketing Specialist to execute strategies for engaging customers digitally. The role involves collaboration with global teams, managing commercial campaigns, and analyzing campaign performance. Ideal candidates will have a bachelor's degree in marketing and several years of digital marketing experience as part of a diverse and innovative team.

Qualifications

• 1-3+ years of experience in marketing with a focus on digital.
• Understanding of digital marketing best practices.
• Ability to execute strategies across global and regional geographies.

Responsibilities

• Support and execute the digital marketing strategy.
• Track and analyze the performance of digital marketing campaigns.
• Collaborate with teams to drive adoption of digital tactics.

Skills

Digital Marketing Best Practices

SEO

SEM

Social Media

Email Marketing

Display Advertising

Google Analytics

Education

Bachelor's degree in Marketing or similar field

Tools

CMS

CRM

MAP

DAM

Job description

Belong. Believe. Be You. Belden.

Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.

Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.

Job Summary:

Belden's Digital Marketing Specialist, Corporate assists in executing the strategy for how Belden engages with customers and stakeholders digitally. This includes supporting how and where to reach the intended audiences through data analysis, digital campaigns and tools, and social media. This role will support and collaborate with both regional and global teams, managing commercial campaigns across products, solutions, services and more. This role reports to the Manager, Corporate Digital Marketing.

You will make an impact in the following ways:

• Support and execute the digital marketing strategy to support global and regional initiatives across products, solutions and services.
• Ensure cohesive design and user experience across entire web and digital presence.
• Assist in the development of digital campaigns to build the Belden brand, generate demand across target markets and customer sets and support bottom line revenue.
• Work collaboratively with corporate and regional marketing teams, sales andother stakeholders to understand business strategy and incorporate into digital initiatives, as well as drive adoption of digital tactics into overall marketing plans.
• Understand and embody Belden's brand platform and corporate identity within digital channels.
• Remain up to date with the latest technology and tools. Research and benchmark competition to inform suggested improvements.
• Track and analyze the performance of digital marketing campaigns and make recommendations for improvement.

What you will bring:

• Bachelor's degree or higher in Marketing or a similar field
• 1-3+ years of experience in the marketing field with a focus on digital.
• Understanding of digital marketing best practices.
• Ability to execute digital strategy across global and regional geographies.
• Understanding of SEO, SEM, social media, email marketing, and display advertising.
• Knowledge of an array of digital marketing systems and technologies (CMS, CRM, MAP,DAM, social, ABM, etc.).
• Knowledge of Google Analytics and other analytics tools.
• Comfort communicating and interacting across organizational functions and levels.

Let’s Write the Next 100 Years Together.
Join a global community striving to improve connectivity and security. The work we’re doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.

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These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.