Digital Marketing Specialist: Campaigns & Growth

Roylo Partners; Hoover (AL); On-site; USD 35,000 - 55,000; Full time

Job summary

Roylo Partners in Hoover, AL is seeking a Digital Marketing Specialist to support online marketing initiatives, coordinate digital campaigns, and strengthen brand visibility across digital channels.

You’ll work with the wider marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role suits someone who enjoys combining creative ideas with analytical thinking.

Qualifications

• Creative mindset with analytical thinking
• Excellent written and verbal communication
• Strong organizational skills and attention to detail
• Proficiency with digital platforms, spreadsheets, and office software

Responsibilities

• Plan and publish website, email, and social media content.
• Support SEO and SEM activities.
• Research audiences, competitors, keywords, and trends.
• Monitor campaign performance and prepare engagement reports.
• Review website traffic and campaign data for improvements.
• Maintain consistent brand messaging across digital channels.
• Assist with email marketing and promotional content.
• Coordinate campaign materials and schedules with internal teams.
• Maintain content calendars and performance updates.
• Contribute ideas to improve engagement and campaign effectiveness.
• Keep up to date with digital marketing tools and platform changes

Job description

Roylo Partners in Hoover, AL is seeking a Digital Marketing Specialist to support online marketing initiatives, coordinate digital campaigns, and strengthen brand visibility across digital channels.

You’ll work with the wider marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role suits someone who enjoys combining creative ideas with analytical thinking.