Digital Marketing Specialist

Roylo Partners; Hoover (AL); On-site; USD 35,000 - 55,000; Full time

Job summary

Roylo Partners in Hoover, AL is seeking a Digital Marketing Specialist to support online marketing initiatives, coordinate digital campaigns, and strengthen brand visibility across digital channels.

You’ll work with the wider marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role suits someone who enjoys combining creative ideas with analytical thinking.

Qualifications

• Creative mindset with analytical thinking
• Excellent written and verbal communication
• Strong organizational skills and attention to detail
• Proficiency with digital platforms, spreadsheets, and office software

Responsibilities

• Plan and publish website, email, and social media content.
• Support SEO and SEM activities.
• Research audiences, competitors, keywords, and trends.
• Monitor campaign performance and prepare engagement reports.
• Review website traffic and campaign data for improvements.
• Maintain consistent brand messaging across digital channels.
• Assist with email marketing and promotional content.
• Coordinate campaign materials and schedules with internal teams.
• Maintain content calendars and performance updates.
• Contribute ideas to improve engagement and campaign effectiveness.
• Keep up to date with digital marketing tools and platform changes

Job description

Full-time | Monday–Friday | Office-based

Make Every Digital Interaction Count.

Successful digital marketing combines creativity, audience understanding, and the ability to recognize what makes a campaign effective. We’re looking for a Digital Marketing Specialist in Hoover, AL to support online marketing initiatives, coordinate digital campaigns, and help strengthen brand visibility across digital channels.

You’ll work with the wider marketing team to develop content, research audiences, monitor campaign activity, and identify opportunities to improve engagement. This role would suit someone who enjoys combining creative ideas with analytical thinking and wants to contribute to marketing projects that support wider business objectives.

What You’ll Be Doing

• Assist with planning and publishing website, email, and social media content.
• Support search engine optimization (SEO) and search engine marketing (SEM) activities.
• Research target audiences, competitors, keywords, and digital marketing trends.
• Monitor campaign performance and help prepare reports on engagement and results.
• Review website traffic and campaign data to identify opportunities for improvement.
• Help maintain consistent brand messaging across digital platforms.
• Assist with email marketing, promotional content, and online communications.
• Coordinate campaign materials, schedules, and deliverables with internal teams.
• Maintain content calendars, digital campaign records, and performance updates.
• Contribute ideas to improve audience engagement and campaign effectiveness.
• Keep up to date with digital marketing tools, platform updates, and emerging trends.

What We’re Looking For

We’re looking for someone who is creative, analytical, organized, and comfortable working with digital platforms. You should be able to manage multiple priorities, communicate clearly, and use information to support practical marketing decisions.

You’ll bring:

• Strong written and verbal communication skills.
• An interest in digital marketing, content creation, and online engagement.
• Good organizational skills and attention to detail.
• Confidence using digital platforms, spreadsheets, and standard office software.
• The ability to review campaign information and identify areas for improvement.
• A proactive approach to problem-solving and meeting deadlines.
• The ability to work independently while contributing to a team.
• A willingness to learn new tools and marketing techniques.

Previous experience in digital marketing, social media, content creation, communications, advertising, or campaign coordination is beneficial. Familiarity with tools such as Google Analytics, Google Ads, email marketing platforms, or content management systems would be an advantage.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.